How Doctors Can Automate Their Healthcare Marketing
by Tyson Downs
If you’re a doctor, you probably already know that traditional online marketing isn’t enough to grow your practice. In addition to having a web presence, physicians also need to be proactive and strategic with marketing tools such as social media and email marketing.
At Titan Web Agency, we understand the special challenges you face, and we understand medical marketing for doctors. One of the most common questions we hear from our physician clients is:
Is healthcare marketing automation worth the investment?
We think it is. In fact, marketing automation can help you reach and nurture leads and even target new patient prospects online, without adding much work for you.
Why Automate Your Healthcare Marketing?
Marketing automation may be new to you. If it is, you’re probably wondering why you should consider it. Here are the biggest benefits of doctor marketing automation as we see them.
The bottom line is that automation can save you time and money, and we believe it’s a great solution to make medical marketing for doctors easier, less stressful, and more effective.
What Can You Automate?
At this point, we hope you’re wondering about what you can accomplish with healthcare marketing automation. Here are some of the things you can automate:
As you can see, marketing automation tools can help you with nearly everything related to marketing your medical practice.
The best Healthcare Marketing Tools to Grow Your Practice
To get started with marketing automation, you’ll first need to choose what software you want to use. Fortunately, there are dozens of marketing automation tools to choose from.
Let’s start with email marketing. Email marketing tools allow you to:
There are all-in-one platforms as well. Some of the ones we recommend include:
Your software or service should include email marketing functionality and may also include customer relationship management (CRM), such as online appointment scheduling as well as other online marketing features.
Tips for Using Healthcare Marketing Automation
Understanding the benefits of healthcare marketing automation is one thing, but do you know what to do with it once you have it? Here are some pointers to help you out.
As you can see, there are lots of things you can do with healthcare marketing automation. It can eliminate most of the day-to-day, repetitive work associated with marketing your medical practice. That means that you and your staff will have time to spend on improving the patient experience and growing your practice.
Healthcare marketing automation helps busy doctors build and maintain patient relationships with important outreach and follow-up actions. In fact, we believe it’s a necessary component of any successful medical marketing strategy. If you’re not taking advantage of automated marketing technologies, you’re probably missing out on a lot of business.
Do you need help with your healthcare marketing automation? Titan Web Agency has the experience and know-how to guide you. Contact us and talk about how we can help you grow your medical practice or help you set up marketing automation for your practice.
About the Author
Tyson Downs, the owner of Titan Web Agency, has years of experience working with small businesses and helping them meet their revenue goals. Prior to starting Titan Web Agency, he freelanced in SEO and Web Design while working in the corporate world. Tyson is a graduate of Brigham Young University, the father of 5, and enjoys spending time with his family. Particularly on the baseball field.