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A Comparison of 10 Call Tracking Solutions for Dentists


Running a dental practice requires patience, dedication, and commitment. You must manage your staff, provide high-quality care to your patients, and keep things running efficiently. One thing that can help you do that is call tracking software. This software can help you manage your marketing campaigns and keep track of which ads and promotions are getting the best results.

There are many call tracking solutions available and it can be difficult to find the time to review your options, compare the features, and make a choice. That’s why we’ve put together this guide comparing 10 of the most popular call tracking solutions.

What to Look for in a Call Tracking Solution

The call tracking solutions available offer a large array of features. Some may be useful for your dental practice while others may not. For each option we’re reviewing here, we’ll include a list of features to make comparison easy.

Some of the key features you may want to look for include integration with third party services like your dental CRM, dynamic number generation, customization options, call recording capabilities, and analytics.

You may also want to consider whether the call tracking solution you choose is a subscription service (common for cloud-based solutions that you access online) or proprietary (software that you pay for out of pocket and install on your server). There are some benefits to choosing a cloud-based solution since you can opt out at any time if you’re dissatisfied. Many dental offices are choosing cloud-based solutions for their flexibility and affordability.

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1. CallRail

CallRail is a comprehensive, web-based call tracking solution that is ideal for dental practices. It has a wide range of features and several packages available to choose from. There’s no required minimum contract. Reviewers praise CallRail’s user-friendly features and keyword tracking, which can help marketing managers and reception staff do a better job handling incoming calls.

Service Model: Cloud-based

Hardware/Operating System Requirements: Web-based software won’t take up space on your hard drive. Works best with Google Chrome but you can use it with other browsers as well. Integrates with Google Analytics, WordPress, and most CRM software.

Price: There are three different plans available. The Starter Plan costs $30 per month and includes 10 local numbers, 500 local minutes, and 100 text messages. The Pro Plan costs $120 per month and includes 20 local numbers, 2,000 local minutes, and 500 text messages. You can call to get pricing for their Elite Plan and/or read a full list of features for each plan here.

Free Demo: A free demo is available for 14 days for the Starter Plan and the Pro Plan

Support: Free technical support is available online 24 hours a day, 7 days a week. If you prefer to get support by phone, you can also call during business hours. CallRail reviewers say that the customer service is highly responsive and values feedback on how to improve the software.

Training: CallRail’s website has many training resources for users. This include a collection of Getting Started resources, free webinars, demos, guides, white papers, and infographics. They also have a community forum where you can connect with other users, ask questions, and share your insights and success stories.

Key Features:

  • Local, toll-free, and international numbers
  • Campaign call tracking
  • Dynamic number insertion
  • Keyword call tracking
  • Form tracking
  • Anti-spam protection
  • Text messaging
  • Intuitive dashboard and menus
  • Advanced reporting
  • Responsive call routing
  • Integration with Google Analytics, Google AdWords, HubSpot, Marketo, Salesforce, Unbounce, and other software applications

Overall, CallRail provides a comprehensive and user-friendly way to track calls. We especially like that it can record calls and track keywords within calls. There isn’t much to complain about, but we do think that the form tracking features could be more robust. The lack of in-person training may be a problem for some practices.

2. WhatConverts

WhatConverts is one of the best web-based call tracking solutions available. (Full disclosure: this is the software we use at Titan Web Agency.) It’s very quick to set up and has user-friendly features that make it ideal for dental practices, including those that don’t have an in-house marketing manager. It integrates easily with dental software and over 500 applications. The company has a good reputation and provides excellent service.

Service Model: Cloud-based

Hardware/Operating System Requirements: WhatConverts works on major operating systems, including Windows, Android, and iOS. You can access your account on Google Chrome, Microsoft Edge, Firefox, and other browsers.

Price: There are three plans available for WhatConverts. The first is their Plus Plan. It costs $30 per month and includes 10 local numbers and 560 minutes of local time. The second is their Agency Plan, which costs $100. It includes 33 local numbers and 2,155 local minutes. Both plans have options for toll-free numbers, as well. Finally, you can call to inquire about their Enterprise plan, which is mostly for large marketing agencies. Get full details about all plans here.

Free Demo: There is a 14-day free demo available for both the Plus Plan and the Agency Plan.

Support: WhatConverts offers online support via a contact form on their website and email. They do not have a live chat option, however, some reviewers mentioned that they receive very quick responses even when they sent a request after hours. If you prefer talking to support staff on the phone, they have a toll-free number that you can call during regular business hours.

Training: The team at WhatConverts has provided an array of training materials to assist their users. This includes a starter guide, a step-by-step set-up guide, and a list of frequently asked questions to get started. They also have webinars, live online training, and in-person training.

Key Features:

  • Caller identification
  • Call tracking
  • Keyword tracking
  • Conversion tracking
  • CRM
  • Campaign management
  • Form Tracking
  • Chat Tracking
  • Real-time reporting
  • Marketing intelligence
  • Ad platform integration

You can check out a full list of WhatConverts’ features here.

WhatConverts has a vast range of features that make it a good call tracking solution for dental practices. In addition to the things mentioned above, it can integrate with thousands of apps using Zapier. Reviewers especially like that the dashboard and features are user-friendly. Others mention the friendliness and thoroughness of the customer support.

3. CallTrackerROI

CallTrackerROI is a simple call tracking solution that is specifically designed for medical offices and dental practices. Its focus, as their name implies, is on helping practices maximize conversions. It provides analytics designed to help you fine-tune your marketing campaigns and identify areas for improvement. Reviewers rave about the improvements in their new patient acquisition and office efficiency.

Service Model: Cloud-based

Hardware/Operating System Requirements: There is no Hardware or Operating System Requirement.

Price: There are multiple pricing options available for CallTrackerROI. The basic plan costs $27 per phone number and requires you to listen to and evaluate the calls you receive. The other plan is $37 per phone number plus listener charges and provides an ROI tracking sheet as a special feature. You can find full details of both plans here.

Free Demo: There is no free demo for CallTrackerROI. However, the company does offer a free consultation where you can discuss your call tracking needs and get some advice about which plan is best suited for you.

Support: The CallTrackerROI website doesn’t have a Support menu. For that reason, it’s difficult to say what their support is like. They do have a toll-free number you can call. They also have a contact form. The reviews and testimonials we saw did not specifically mention customer service. If you decide to call for a consultation, we recommend asking about support.

Training: Training options on the website are limited. The company’s founder, Dr. Phelps DMD, offers in-person seminars. There is also a video seminar on the website that you can pay for if you are unable to attend in person.

Key Features:

  • Detailed call tracking
  • Call recording
  • Call analysis that includes the reasons calls aren’t converting
  • Missed call text alerts
  • Reports that outline your conversion rates and ROI
  • MedChat, a HIPAA-approved app that allows people to contact you via chat instead of the phone

You can find a complete list of features on their website, here.

What sets CallTrackerROI apart from some of the other call tracking solutions we’ve reviewed is that it was designed by a dentist for dentists. Its heavy focus on conversion means that it can provide you with the tools you need to attract new patients. One stand-out feature is that it can analyze calls for each of your employees, helping you identify problems so you can provide additional training if needed.

4. SmartMarket Dental

SmartMarket Dental is another call tracking solution that has been specifically designed for dental practices. It has some unique features as a result, including some (like practice analytics) that you won’t be able to find anywhere else.

Service Model: Cloud-based

Hardware/Operating System Requirements: This is a cloud-based solution. While there are no specifics on the company’s website, it should work with Google Chrome, Microsoft Edge, Firefox, and other major browsers.

Price: SmartMarket Dental does not have specific pricing information on their website. They mention an activation fee, which includes import of your existing marketing numbers. You will need to call to get additional information.

Free Demo: You can call SmartMarket Dental to get a free demo. The website does not specify if they offer a free trial period or what is included in the demo. You can fill out their contact form to learn more.

Support: There is no Support menu on SmartMarket Dental’s website. However, they do have a toll-free number and online chat, which is available only during regular business hours. (When we visited the site during the off-hours, the chat window read “Offline.”)

Training: SmartMarket Dental’s website has a short list of Frequently Asked Questions, but they’re geared more towards people who haven’t signed up yet than to existing clients. If they have other resources or training materials, they are not in an obvious place on the website.

Key Features:

  • Practice analytics, which you can use to fine-tune your marketing campaigns based on your current patient demographics and statistics
  • Call tracking
  • List Element
  • HIPAA-compliant call recording
  • Call scoring
  • Bilingual call analysis (English and Spanish)
  • Team call analytics
  • SEO reporting
  • Facebook analytics
  • Pay Per Click reporting
  • Review monitoring
  • Automated ROI analysis
  • Monthly and annual goal tracking
  • Marketing insights

To get a full list of SmartMarket Dental’s features, you can check out their website here.

SmartMarket Dental has some very useful features. The things that stand out are the practice analytics, HIPAA-compliant call recording, bilingual call analysis, and review monitoring, which adds real value and may be useful for some dental practices.

5. MyDentist Calls

MyDentist Calls is a cloud-based call tracking solution that was designed with dentists and dental practices in mind. The company’s website points out that most lost marketing opportunities occur after an interaction with a practice’s front desk. Their detailed call analytics and recording can help you train your staff to convert more callers into patients.

Service Model: Cloud-based

Hardware/Operating System Requirements: The hardware and operating system requirements are not included on the MyDentist Calls website. You can call the company’s toll-free number or fill out their contact form for more information.

Price: MyDentist Calls has three different plans. The Silver Plan costs $99 per month and includes five local or toll-free numbers. The Gold Plan costs $149 per month and includes 10 local or toll-free numbers. Finally, the Platinum Plan costs $199 per month and includes 20 local or toll-free numbers.

There is a one-time setup fee of $75 for all packages and call recording is charged at 10 cents a minute. You can find full details of their plans here.

Free Demo: There is a free demo available, but you will need to contact MyDentist Calls to get the details. It isn’t clear from their website whether this is a free trial, an online demo, or an in-person demo.

Support: As we mentioned above, there is a toll-free number on the company’s website and a contact form. There may be other forms of support available once you have signed up as a client and logged in to your account.

Training: MyDentist Calls offers a number of training options and resources on their website. These include instructional videos, staff training manuals to help your staff be more effective on the phone, and call scripts that you can use or modify when you interact with prospective patients. There’s also a library of articles with tips about how to plan your marketing campaigns, fine-tune your calls, and increase your conversion rate.

Key Features:

  • Call recording
  • Dynamic routing
  • Call tracking
  • Tracking lines
  • Call scripts
  • Staff training manuals
  • Flagged calls
  • Staff scoreboards
  • Marketing tools
  • ROI tracker
  • Custom reporting
  • Instructional videos
  • A library of articles you can use as resources
  • Free mobile apps

You can find a full list of features with additional details here.

MyDentist Calls has some unique features that can help you make the most of your incoming calls. We particularly like that they have a full library of resources in addition to call tracking and recording. Their mobile apps provide clients with an easy way to manage their calls when they’re at home or on the road.

6. PhoneWagon

PhoneWagon is a call tracking solution that’s designed for small business owners and agencies. The available features will allow you to analyze your marketing campaigns, fine-tune your staff training, and do a better job converting callers to patients.

Service Model: Cloud-based

Hardware/Operating System Requirements: The website doesn’t make any statements about hardware and OS requirements. However, since this is a web-based call tracking solution, it’s safe to assume that it works with Google Chrome, Microsoft Edge, and other major browsers

Price: PhoneWagon has three different plans to choose from. The Starter Plan includes five phone numbers and 500 minutes and costs $25 per month. The Pro Plan includes a total of 20 phone numbers and 2,000 minutes for $115 per month. Finally, the Agency Plan includes a total of 50 phone numbers and 5,000 minutes for $275 per month. Full details are available here.

Free Demo: PhoneWagon offers a 14-day free trial with no credit card required. You can get details on their website. You also have the option to request a free, 5-minute demo so you can see PhoneWagon in action before you sign up for the free trial.

Support: PhoneWagon has around-the-clock online support available 7 days a week. You’ll be able to chat with a live representative - not a bot – a plus if you have complex questions.

Training: PhoneWagon offers a variety of training materials and options. They include extensive documentation on their website, including various free guides that you can download. They also have webinars and live training both online and in person.

Key Features:

  • Local, toll-free, and international numbers
  • Dynamic numbers
  • Call routing
  • Call tracking
  • Reporting by source, keyword, duration, and other metrics
  • Integrations with Google AdWords, Google Analytics, HubSpot, and more
  • Campaign management
  • Conversion tracking
  • CRM
  • IVR/Voice recognition

You can get full details on all of PhoneWagon’s features on their website, here.

PhoneWagon offers a full suite of call tracking solutions to help your dental practice manage your campaigns effectively and improve your conversion rate. Their Starter Plan is affordable compared to their marketplace competitors and the free trial gives you an opportunity to test out their features before committing to a contract.

7. CallCap

CallCap has an impressive array of features, including some that are not commonly found in call tracking solutions. They include text messaging, patient demographics, fraud detection, and caller surveys. Reviewers often mention CallCap’s friendly customer service and user-friendly interface.

Service Model: Cloud/SaaS/Web; Installations available for Windows and Mac

Hardware/Operating System Requirements: You can use CallCap online with your favorite web browser. Unlike many of the call tracking solutions we have reviewed here, CallCap can be installed and will work with Windows or Mac OS.

Price: CallCap has three plan levels to choose from. Their Select Plan costs $29 per month and it includes five local or toll-free numbers, 500 minutes, and 200 text messages. The Professional Plan costs $149 per month and it includes 20 local or toll-free numbers, 4,000 minutes, and 400 text messages. There’s also an Enterprise plan, but you’ll need to call to get pricing for that. Additional numbers cost $5 apiece, and you’ll pay $.05 per additional minute or text. You can get full details of all plans here.

Free Demo: There is no free trial available. However, if you fill out CallCap’s contact form or text them a request, you can get a free professional consultation to evaluate your call tracking needs and learn more about their product.

Support: CallCap has a toll-free number where you can get phone support during business hours. They also offer online support with live representatives 24 hours a day, 7 days a week.

Training: The CallCap website provides documentation that you can use to make the most of the product’s call tracking features and analytics. They also offer webinars, live online training, and live in-person training.

Key Features:

  • Local and toll-free numbers
  • Call analytics
  • Customer demographics
  • Phone routing
  • Website conversion tracking
  • Click-to -call
  • Fraud detection
  • Call recording and reporting
  • Expert call evaluation
  • Customized scorecards
  • Real-time alerts
  • Queue of missed opportunities
  • Resolution center
  • ROI reporting
  • Caller surveys
  • Automated voice messaging
  • SMS text messages
  • Monitored analytics

You can find a full list of features and more details on CallCap’s website, here.

On the whole, CallCap’s features make it an attractive choice, especially if you use (or would like to use) text messaging to connect with prospects. The one complaint noted by reviewers was that the company does not yet have a mobile app, although in their responses to some reviews they indicate that they are considering developing one.

8. Juvo Leads Call Tracking

Juvo Leads Call Tracking offers everything from a basic form tracking solution to a comprehensive call recording and monitoring service with extensive training and other features. The entry-level plans are quite affordable. Reviewers mention that the live chat website options help them capture more leads from their websites.

Service Model: Cloud/SaaS/Web

Hardware/Operating System Requirements: No system requirements are listed, but this is a web-based service that will work with all major browsers and operating systems.

Price: Juvo Leads offers four different plans with increasingly comprehensive features and services. The Form Capture+ plan offers 10 forms with tracking and analytics starting at $8 per month. The Call Tracking plan will give you one free phone line with dynamic call and keyword tracking starting at $9 per month. The Live Website Tracking plan offers 24/7 agent coverage, call recording, and a host of other features starting at $49 per month. And finally, the Juvo Leads plan offers complete lead management, lead tracking, and five hours of training for as little as $79 per month. You can get full plan details and pricing here.

Free Demo: Juvo Leads Call Tracking offers free demos for all of their plans. They also offer a 30-day free trial for their Live Website Chat plan and their Juvo Leads plan.

Support: The company offers 24/7 online support with live representatives.

Training: Like many of the call tracking solutions we’ve reviewed here, Juvo Leads offers a variety of training material. They have documentation available for download on their website. They also offer some webinars and live online training. As we mentioned above, Juvo Leads plan subscribers also get five hours of comprehensive on-boarding training. The one thing they don’t offer is in-person training.

Key Features:

  • Call recording
  • Call routing
  • Caller identification
  • Campaign management
  • Conversion tracking
  • CRM
  • IVR/Voice Recognition
  • Keyword Tracking
  • Custom chat scripts
  • Chat lead notifications
  • Mobile text to chat
  • Call analytics
  • Native form tracking
  • Integrations

You can find a full list of features by visiting the company’s website, here.

Juvo Leads Call Tracking is a little different in that you can use it for call tracking and for improving your web and chat conversions. It’s one of the more affordable options on our list, especially at the entry level, making it a good choice if you want a solution that you can use as your practice grows.

9. CallAction

CallAction offers a more wide-ranging list of features and capabilities than some of the other options we’ve reviewed here. That’s because in addition to call tracking, you’ll get marketing automation features that can help you stay on top of your marketing campaigns. Reviewers mention the excellent tech support and responsive Facebook group as plusses.

Service Model: Cloud-based

Hardware/Operating System Requirements: Because this is a cloud-based solution, there are no hardware requirements listed on the company’s website. It should work with Google Chrome, Microsoft Edge, and Firefox, and may work with other browsers as well.

Price: CallAction has four service levels to accommodate small and large practices. The Solo Starter plan accommodates three systems and one user and costs $119 per month. The Solo Advanced plan accommodates six systems and two users for $224 per month. The Team Pro plan, which is probably best suited for agencies, includes nine systems and four users for $499 per month. Finally, they have an Enterprise plan that is quote-based. You can find full details here.

Free Demo: You can get an instant demo of CallAction’s features on their website. They also offer a 14-day free trial, so you can get a feel for their capabilities and decide if CallAction is right for your dental practice.

Support: CallAction offers live support on their website. The official statement says that it’s only available during business hours, but we visited the site over the weekend and got a pop-up chat window asking if we needed anything.

Training: CallAction’s clients have access to an array of training materials. There’s written documentation on their website. They also have webinars available online. There’s live online training available as well, or, if you prefer, you can get in-person training from one of the company’s representatives.

Key Features:

  • Real-time activation of numbers
  • Local, toll-free, and vanity numbers available
  • Channel and campaign analytics
  • Call reporting dashboard
  • Caller details and demographics
  • Export caller records to CRM
  • Add notes and contact data
  • Powerful mobile app to manage calls
  • Automatic replies to missed calls
  • Follow-up notifications
  • SMS messaging
  • Social media integration

You can find a complete list of CallAction’s features on their website, here.

If you’re in the market for a comprehensive marketing automation solution that includes call tracking and campaign management, you may want to consider CallAction. One downside is that you won’t be able to import past leads and calls into the system, but the top-notch support and other features may mitigate that.

10. ActiveDEMAND

ActiveDEMAND is more than just a call tracking solution. It’s a full suite of marketing automation tools to help you manage campaigns, track calls, and improve your conversion rate. We have included it here because they have cafeteria-style plans, so you can pick and choose the solutions you need to create a custom plan that is suited to your dental practice. Reviewers mention the responsive customer service and management tools as their favorite things about ActiveDEMAND.

Service Model: Cloud/SaaS/Web

Hardware/Operating System Requirements: ActiveDEMAND is a web-based call tracking solution that will work with Windows and Mac and all major browsers.

Price: As we mentioned above, ActiveDEMAND offers cafeteria-style plans. There are several options available. The first is the Call Tracking plan. There’s no monthly account fee. Instead, you choose how many numbers you need and go from there. The Email Marketing Plan starts at $15 per month and can be paid monthly or annually. If you want full marketing automation, you can get the small business plan for $69 per month or the corporate plan for $199 per month. You can see the full plans and get more details here.

Free Demo: You can book a free demo by filling out a contact form on the ActiveDEMAND’s website. They also offer a free trial period and, as mentioned above, there’s no monthly fee for the Call Tracking plan.

Support: ActiveDEMAND provides around-the-clock online support via a pop-up chat window. They also have a toll-free number and an automated ticket creation system, so you can ask for more personalized help.

Training: One of the most impressive things about ActiveDEMAND is the broad range of written training material on their website. They have a large library of articles and videos that you can search, as well as a fairly comprehensive FAQ page. There are webinars you can watch, and, if you need personal training, they offer live online training available as well.

Key Features:

  • Call routing
  • Call recording
  • Caller identification
  • Campaign management
  • IVR/Voice Recognition
  • Keyword Tracking
  • Archiving
  • Event Triggered Recording
  • Chrome Extension
  • MMS/SMS Text Campaign Scheduling
  • Dynamic Number Insertion
  • Phone call transcription
  • Call forensics
  • Whisper messages

In addition to the features we’ve listed here, which incorporate only ActiveDEMAND’s call tracking service, they offer a full suite of marketing automation tools and features. You can get the full details on their website, here.

Whether you are in the market for a simple call tracking solution or a comprehensive marketing automation suite, you can get what you need with ActiveDEMAND. If you’re currently paying for multiple marketing tools, it may be worth considering ActiveDEMAND to get everything in one tool.

Some Other Call Tracking Solutions to Consider

The 10 call tracking solutions we have mentioned here are our favorites. They offer a wide array of features and options to help dental practices make the most of their marketing campaigns. However, they are not the only tools available. Here are some others to consider:

  • CrazyCall, an easy-to-use solution that can have you tracking calls in just minutes
  • FluentStream, which allows you to assign numbers to online and offline campaigns to track all of your results in one place
  • Agile CRM, a calling solution that integrates with most CRMs and allows you to make, record, and track calls without leaving your CRM
  • Marchex, which is a leading provider of call analytics and conversion tools

You can compare these four additional options with those that we’ve reviewed here to find the call tracking solution that’s best suited to the marketing needs of your dental practice.

Free Call Tracking Solutions

In addition to the paid call tracking solutions that we have listed here, there are some free options to consider if you want to save money. We do think it’s worth noting that with free plans, you usually get what you pay for. You’re likely to wind up settling for limited features and support if you decide to try a free plan instead of a premium one.

  • Invoca is a call tracking solution with no monthly fee – you’ll pay only for the leads you get
  • MobileTracker is a free mobile app that you can use to track SMS, MMS, phone calls, and more

Overall, we recommend choosing a paid plan that has the features you need to improve your conversion rate and grow your practice. Free options are not likely to provide you with the management tools you need.

Final Thoughts on Call Tracking Solutions for Dental Practices


Service model

Operating system


How easy to learn



(optimized for Chrome)

Starter Plan: $30/month
Pro Plan: $120/month
Elite: Request A Quote





Plus Plan: $30/month
Agency Plan: $100/month
Enterprise Plan: Request A Quote





Plan A: $27 per number + Listener Charges
Plan B: $37 per number + Listener Charges
More Details


SmartMarket Dental




MyDentist Calls



One-time setup fee $75 + call recording fees.
Silver Plan: $99/month
Gold Plan: $149/month
Platinum Plan: $199/month





Starter Plan: $25/month
Pro Plan: $115/month
Agency Plan: $275/month





Select Plan: $29/month
Professional Plan: $149/month
Enterprise plan: Request A Quote


Juvo Leads Call Tracking







Starter plan: $119/month
Advanced plan: $224/month
Pro plan: $499/month
Enterprise plan: Request A Quote





Small Business: $69/month
Corporate Marketing: $199/month


Some dental practices use call tracking software to manage their marketing campaigns, but many are not taking full advantage of the technology that’s available. Keeping track of the response to your campaigns manually can work, but the job is much easier – and more accurate – if you use call tracking software. If you’re on the fence, checking out some of the demos we’ve listed here may help you see the benefits of the technology.

While we have tried to seek out call tracking solutions that are specifically designed for dental and medical practices, some of the solutions on our list are general products that anybody can use. If you choose one of them, you’ll need to keep HIPAA regulations and patient confidentiality in mind.

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