Call Tracking for Dentists in 2023: Top 18 HIPAA Compliant Software [Reviewed]

*Originally published December 27th, 2018, Updated June 17, 2023.


Would you like to find out which marketing methods work and which don't? Would you like to know the ROI of your marketing investments? With our call tracking solution, marketing is no longer a "shot in the dark." Track all of your incoming phone calls and use the data to identify the most successful marketing channels.

Call Tracking for Dentists Top 18 HIPAA Compliant Software [Reviewed] - Square

Are you a dentist struggling to grow your practice? Do you find it hard to track which marketing strategies are driving new patients to your door? We've got the solution to your problem: call tracking!

At Titan Web Agency, we understand that running a dental practice can be challenging, with many responsibilities on your plate. This is why we recommend call tracking for dentists. With our call-tracking solution, you can easily track all incoming phone calls and use the data to identify which marketing channels work best for you.

Now, you may wonder which call-tracking solution is the best for your dental practice. That's why we've researched and compared the top 18 HIPAA-compliant call-tracking software.

So, let’s get right to it! 

Listen to this blog post:

What is Call Tracking?

Call tracking is a simple tool that lets you see which marketing campaigns generate phone calls to your practice. By analyzing this data, you can determine which campaigns bring in the most new patients and which aren't worth your time or money.

Call tracking is not only easy to use, but it's also cost-effective. We know that marketing can be expensive, and you want to ensure you get the biggest bang for your buck. By investing in call tracking, you can ensure you're allocating your marketing dollars to the campaigns that are driving new patients to your practice.

Let's break it down: call tracking assigns unique telephone numbers to your marketing campaigns. When a patient calls your practice, you can easily differentiate leads based on the dialed number from different campaigns. And most call-tracking platforms even offer reporting options, so you can track the number and quality of leads you receive and even record incoming phone calls.

The benefits of call tracking are endless. You can monitor the success of all your marketing campaigns, from PPC ads to social media ads, email campaigns, print ads, billboards, and even dental SEO. By tracking calls, you can calculate the marketing ROI for each campaign and modify your dental marketing strategy accordingly.

Free Download Front Office Calls

How Much Does Call Tracking Cost?

Call tracking software prices can vary depending on several factors, including:

  • The number of phone numbers you purchase
  • The amount of customer support provided
  • The features included in the service
  • Software integrations
  • The vendor you choose

But the good news is that a quality dental call tracking service typically costs between $50 and $150 per month. And small practices can find solutions at the lower end of that range because they'll require fewer phone numbers to track.

With call tracking, you can decide where to invest your marketing dollars and eliminate lousy marketing strategies that aren't delivering the desired results. So don't let the cost of call tracking scare you away — the ROI will make it all worth it.

Using the Telephone as a Marketing Tool

Let's talk about the mighty telephone! In a world of online marketing, it's easy to overlook the power of the phone as a marketing tool. But did you know that 45% of healthcare marketers say they get more new patients via telephone than any other marketing strategy?

Thanks to smartphones, creating a seamless marketing experience for prospective patients has never been easier. People can search for a local dental office on Google and call the office with one tap. That's why call tracking is often part of the pay-per-click business model.

But here's the thing: call tracking technology is not limited to online marketing campaigns. It can also be used to measure the conversion rate of offline advertising. Tracking the ROI of print, radio, and TV ads was tough in the past. But now, with call tracking, you can easily measure the impact of your marketing efforts, whether traditional or digital.

The cool thing about call tracking is that it helps you understand the impact of all your marketing efforts. While online tools like Google Analytics can only measure clicks and site visits, phone-based leads are left unaccounted for.

But with call tracking, you can measure the impact of online and offline campaigns and determine which ones drive the most calls to your office.

How Does Call Tracking Work?

Call tracking is a great way to determine where your leads are coming from. If your dental practice uses phone calls to get new patients, call tracking can help you understand which marketing campaigns are the most effective.

So, how does it work? Instead of using just one phone number for all your campaigns, call tracking assigns a different number for each one. For example, you can set up one number for your website, another for PPC ads, a third for TV commercials, and so on.

Then, using call tracking software, you can easily manage all these numbers and see which campaigns bring in the most calls. The software compiles all the data and creates a report for you to review.

Check out these easy-to-read reports below from WhatConverts and CallRail



The reports show exactly which campaigns are working and which need extra love.

What Does a Call Tracking Report Cover?

Tracking your marketing campaigns can be a daunting task. But with call tracking reports, it's easier to see where your leads are coming from! These reports offer a wide range of helpful metrics to help you understand the effectiveness of your marketing campaigns.

Most call-tracking reports offer the same basic metrics, such as:

  • Source of the call (what marketing method)
  • The tracking number that was called
  • Name of the caller (if available)
  • Date and time of the call
  • Location of the caller's phone number
  • Number of calls over a certain period.

At our agency, we create call-tracking reports for our clients that help them understand which campaigns work best. (Note: we hide the phone numbers for our client's privacy)


But that's not all! If you set up Google Analytics properly, you can also track these calls there. This data empowers you to make informed decisions and optimize your marketing campaigns for success!

Call Tracking for Dentists: The Process

Are you curious about how call tracking can benefit your dental practice? Well, you're in luck! The process is super easy and can greatly impact your business.

Let's take a closer look at the 6 simple steps of call tracking process:

1. Phone number placement

Whether it's a radio ad, print ad, billboard, website, social media, or PPC campaign, each will have its phone number. When someone calls that number, the call will be forwarded to your main business phone line.

Your website should use Dynamic Number Insertion (DNI) to change the tracking number automatically based on visitor arrival. DNI will display the appropriate tracking number for organic traffic, social media, or other sources.

Take a look at the screenshot below. Can you spot the tracking number? It blends seamlessly, so visitors won't guess you're using call tracking to measure your marketing efforts.


2. Integration

Integrating call-tracking software with your existing marketing tools and CRM can be a game-changer for your business. It lets you keep all your leads in one place and track their progress through your sales funnel.

The best part? You don't have to worry about switching between multiple platforms or wasting time on data entry. By integrating call-tracking software with your current CRM and marketing tools, you can get a seamless experience streamlining your internal processes.

3. Call Receipt

Did you know that with call-tracking software, you can easily keep track of all incoming calls from potential customers? That’s right! When someone calls your business, the software automatically records and captures the call.

The call tracking software is also smart enough to record important details such as where the lead came from, what the call was about, and sometimes even the name of the employee who answered the phone. Use this information to gain valuable insights into your customers' behavior, preferences, and needs.

4. Analysis

You can access reports and analytics whenever you need to see how your campaigns are performing. To gain further insights, choose a call-tracking solution that allows you to create ad hoc reports on the fly. This will give you more control and allow you to dig deeper into your data to optimize your marketing campaigns.

5. Adjustment

Call tracking is not a set-it-and-forget-it solution. Review the analytics and adjust your marketing strategies based on what you learn to truly benefit from the insights provided.

For instance, if your PPC campaign generates significantly more ROI than your radio ads, you might scale back on radio ads and put more resources into PPC. Call tracking lets you make small tweaks or significant campaign changes based on real-time insights.

6. Implementation and Repetition

Let's keep the good vibes going! The next step is to implement your plans and repeat the process. You'll notice a continuous improvement in your ROI by fine-tuning your marketing strategies.

But hold on, don't get too trigger-happy! Don't make changes on a whim based on a small sample size of visitors. Take your time. 

Give each marketing campaign at least a week to work its magic, then make the necessary tweaks. This way, you can ensure you have a clear picture of where your traffic is coming from and make informed decisions.

Importance of Call Tracking for Dental Offices 

Let's take a journey through the wonderful world of dental practice marketing! As a dentist, you know marketing is essential for your business to grow and thrive. But with so many options available, it can take time to figure out where to start.

It's easy to get swept up in the excitement of trying every marketing tactic under the sun. However, without tracking your results, you may not know which strategies are effective or which are falling flat.

That's where call tracking comes in! Call tracking software allows you to streamline your marketing efforts and easily access data from every channel. With this information at your fingertips, you can evaluate which strategies are working and which need tweaking.

Imagine seeing that your email marketing campaign brought in 20 new patients last month while your social media campaign only brought in 5. Armed with this data, you can adjust your marketing mix to achieve the best possible results for your dental practice.

For example, if the statistics show that PPC advertisements have brought in 20 phone call inquiries resulting in 5 new patients in one month, while your newspaper advertisements have only brought in 5 calls and 1 new patient, then you have the data you need to make the proper adjustments.

The Benefits of Call Tracking

Whether you are a newcomer in the dental industry or an established name, your business can benefit from having a call tracking program. The following are some benefits of call tracking.

1. Gain a Deeper Insight into Your Patients

With call tracking, you can listen to incoming calls and better understand your patients' wants and needs. Use this valuable feedback to adjust your services and improve your onboarding process. By making changes based on patient feedback, you can provide a more satisfying experience for both current and future patients.

2. Improve Customer Service

Record calls to hear how your staff treats new leads who call your office. With this information, you can identify areas for improvement and create new phone training and protocols to enhance customer service. Addressing improper greetings or misinformation can build strong relationships with prospective patients and increase your chances of converting inquiries into paying customers.

3. Minimize Marketing Expenses

Monitor the number of calls each advertising channel generates to determine which campaigns are most effective and thus compute your cost per lead and ROI. Call tracking also enables you to track multiple campaigns simultaneously, making it easy to compare their results. Once you have enough data, you can remove ineffective campaigns and save your practice a lot of money.

4. Increase Lead Generation

Missed calls mean missed business opportunities; every lead counts in the dental industry. With call tracking, you can follow up on potential leads that may have slipped through the cracks. Use recorded calls to build a strong lead nurturing system that converts new leads into satisfied patients for your practice.

The benefits of call tracking help your dental practice to attract new patients and gain a competitive edge in today's market.

A Call Tracking Case Study is a dental practice in Philadelphia led by Dr. Ken Circa. The dental practice has turned to call tracking to determine which marketing campaigns drive the most revenue to the business. After a month of tracking and monitoring inbound calls, here’s what the data showed:

The 81 calls that came from PPC campaigns were mostly from smartphones (73), while eight came from desktop computers.

Each organic lead costs the business $7.60, while a PPC lead costs $106.

call-tracking-6Based on this data, the dental business decided to focus more on organic advertising than PPC because they determined that it was more efficient at lead generation. The remaining budget for PPC was then allocated to PPC ads that focused on mobile users instead of desktop users.

Key Metrics to Measure in Call Tracking

Let's discuss how call tracking can help you grow your dental practice! By measuring the right metrics, you can better understand what's working and what's not.

Here are some of the key metrics we recommend tracking:

  • Numbers of calls: Phone calls are crucial for your dental business, so tracking how many calls each campaign generates is important.
  • Time of calls: If you notice a surge in calls during a specific time of day, such as Friday afternoons, consider adjusting your ad display times to even out the call volume.
  • Location: If you're getting a lot of calls from a particular area, you can invest in targeting that location with your marketing efforts. Google Ads is a fantastic service that can help you do this.
  • Call duration: Pay attention to how long callers stay on the line. Those who take their time during calls may be more interested in your services and are worth following up with. They could be your hot leads!
  • Unanswered calls: If you're missing calls, it's important to find out why. For instance, if you're getting dumped calls after business hours, consider using an answering service to ensure you're not missing out on potential business.

Call tracking software lets you take the guesswork out of your marketing efforts and focus on what's working best for your dental practice. Start measuring these key metrics today and watch your business grow!

What to Look for in a Dental Call Tracking Software

Choosing the right call-tracking solution can be transforming for your dental practice. Focus on the features that matter most to you. 

Look for call tracking systems integrating third-party services like your dental CRM, dynamic number generation, customization options, call recording capabilities, and analytics.

Consider the type of call tracking solution that suits you: subscription or proprietary? Cloud-based services offer flexibility and affordability. You can switch anytime if you’re not satisfied. 

That's why many dental offices are choosing this option. But a proprietary solution might be better if you prefer to own and manage your software in-house.

HIPAA Compliant Call Tracking Software

At any dental practice, the security of patient information is a top priority. To protect patient privacy and stay within HIPAA regulations, dentists need call-tracking solutions specifically designed for healthcare providers.

Luckily, there are HIPAA-compliant call tracking systems available that offer peace of mind. With these solutions, you can rest assured that your patient’s information is safe and secure.

18 Call Tracking Solutions for Dentists

Looking for the perfect call-tracking solution for your dental practice? We've got you covered! We've researched and compared 18 of the most popular and highly recommended call-tracking software options, so you can easily choose the one that's right for you.

Scroll down to learn more!

1. CallRail

Star_rating_1_of_5-1 4.5/5 (165) (Ratings as of 12/24/2023)

Overview: If you're looking for a web-based call-tracking solution for your dental practice, CallRail is an excellent option. With a range of features and multiple packages, CallRail provides a User-friendly experience that can help you better manage incoming calls.

CallRail Call Tracking System

Service Model: Cloud/SaaS/Web

Hardware/Operating System Requirements: CallRail works best with Google Chrome but can also be used with other browsers. It integrates seamlessly with Google Analytics, WordPress, and most CRM software.

Price: CallRail offers four different plans, with the Starter Plan at just $40 monthly. This plan includes 5 local numbers, 250 local minutes, and 100 text messages. Other plans are available from $85 to $130.

Free Demo: You can try out CallRail's plans for free with a 14-day demo.

Support: CallRail offers 24/7 free online technical support. If you prefer phone support, you can call during business hours. Reviewers praise the highly responsive customer service and the software team's willingness to listen to feedback.

Training: CallRail's website provides a wealth of training resources, including Getting Started resources, free webinars, demos, guides, white papers, and infographics. The site also features a community forum to connect with other users, ask questions, and share your insights and success stories.

Key Features:

  • Local, toll-free, and international numbers
  • Campaign call tracking
  • Dynamic number insertion
  • Keyword call tracking
  • Form tracking
  • Anti-spam protection
  • Text messaging
  • Intuitive dashboard and menus
  • Advanced reporting
  • Responsive call routing
  • Integration with Google Analytics, Google Ads, Hubspot, Marketo, Salesforce, Unbounce, and other software applications.

CallRail is a comprehensive and user-friendly way to track calls. One standout feature is the ability to record calls and track keywords within them. While some reviewers wish the form-tracking features were more robust, there's not much to complain about. Some practices may miss in-person training options, but the available online resources should be enough for most.

2. WhatConverts

Star_rating_1_of_5-1 4.8/5 (49) (Ratings as of 12/24/2023)

Overview: WhatConverts is a top web-based call-tracking solution that's quick to set up and easy to use. This software has features particularly suitable for dental practices, even those without an in-house marketing manager. With over 500 application integrations, WhatConverts is a versatile option with a great reputation for excellent service.

WhatConverts Call Tracking System for Dentists

Service Model: Cloud/SaaS/Web

Hardware/Operating System Requirements: WhatConverts works on major operating systems, including Windows, Android, and iOS. It is accessible on Google Chrome, Microsoft Edge, Firefox, and other browsers.

Price: There are five pricing plans available for WhatConverts. The Plus Plan costs $60, while the Pro Plan is $100 monthly. Toll-free number options are available for both plans. See full details on pricing plans here.

Free Demo: There is a 14-day free demo available for all five plans.

Support: WhatConverts provides support via a contact form on their website and email. However, they don’t offer live chat support. Nonetheless, reviewers have received quick responses, even when contacting support outside regular business hours. If you prefer talking to support staff on the phone, they have a toll-free number available during business hours.

Training: The team at WhatConverts offers several training resources for their users, including a starter guide, a step-by-step setup guide, and FAQs. They also provide webinars, live online and in-person training.

Key Features:

  • Caller identification
  • Call tracking
  • Keyword tracking
  • Conversion tracking
  • CRM
  • Campaign management
  • Form tracking
  • Chat tracking
  • Real-time reporting
  • Marketing intelligence
  • Ad platform integration

You can find a full list of WhatConverts’ features here.

Along with the features mentioned above, WhatConverts integrates with thousands of apps using Zapier. Reviewers praise the user-friendly dashboard and commend the excellent customer support team for their friendliness and thoroughness.

3. CallScaler

Star_rating_4_of_5-1 4.5/5 (2) (Ratings as of 12/24/2023)

Overview: CallScaler is a call-tracking software designed to meet the needs of various industries, including dentistry. With features like call recording, automated call classification, and IVR/voice recognition, CallScaler sets itself apart. Say goodbye to listening to every call with their automated classification process.

CallScaler Dental Call Tracking Software

Service Model: Accessible on the web, CallScaler is a cloud-based software compatible with most browsers.

Price: Enjoy affordable pricing starting at just $39 per month for the Lite plan, or get the Essential plan at $79 per month. Compare the benefits and prices on the CallScaler website and choose one that best suits you. 

Free Demo: You can try out CallScaler's for free with a 7-day trial.

Support: Count on CallScaler's reliable support via FAQs, email, phone, or blog.

Training: Gain expertise through live online training and access their extensive knowledge base.

Key Features:

  • Call forwarding
  • Call recording
  • SMS forwarding
  • Voicemails
  • Round robin 
  • Multi-ringing
  • Call greeting 
  • Email notifications 
  • Missed call alerts
  • Press 1 to connect 
  • Call whisper

Discover more incredible features on the CallScaler website.

CallScaler offers transparent pricing and an innovative automated call classification process, saving your staff valuable time. The software is worth considering for its affordability and advanced features.

4. SmartMarket Dental

Overview: SmartMarket Dental is a call-tracking software solution specifically designed for dental practices. It provides unique features such as practice analytics, which can help fine-tune your marketing campaigns based on current patient demographics and statistics.

SmartMarketDental Call Tracking Solution

Service Model: Cloud/SaaS/Web

Hardware/Operating System Requirements: SmartMarket Dental is a cloud-based software solution that should work with major web browsers like Google Chrome, Microsoft Edge, and Firefox. The company claims to integrate with 99% of dental practice management software programs.

Price: The website doesn't have specific pricing information but offers an activation fee that includes importing existing marketing numbers. To get additional information, contact SmartMarket Dental directly.

Free Demo: Call the SmartMarket Dental team to request a free demo. There's no information about a free trial period on the website, and it's unclear what the demo includes. You can also fill out a contact form to learn more.

Support: The website doesn’t have a support menu, but a toll-free number and online chat are available during business hours.

Training: SmartMarket Dental's website has a brief FAQ section for people who haven't signed up yet. Existing clients may need to contact the company to learn about available training resources.

Key Features:

  • Call tracking
  • Call grading
  • Team scorecards
  • Digital marketing analytics
  • Practice performance metrics
  • Goal setting and tracking
  • ROI tables

To get a full list of SmartMarket Dental's features, visit their website here.

SmartMarket Dental's features provide real value and may be useful for dental practices. However, the website doesn't have specific pricing information, and the available training resources are not apparent.

5. MyDentistCalls

Overview: MyDentistCalls is a cloud-based call-tracking solution designed specifically for dental practices. According to the company's website, most lost marketing opportunities occur after interactions with a practice's front desk. To help address this issue, MyDentistCalls offers detailed call analytics and recordings to train staff and convert more callers into patients.

MyDentistCalls: Call Tracking System for Dentists


Service Model: Cloud/SaaS/Web

Hardware/Operating System Requirements: The hardware and operating system requirements are unavailable on the MyDentistCalls website. But as a cloud-based solution, it should work with most browsers. Contact the company's toll-free number or fill out their contact form for more information.

Price: MyDentistCalls offers three plans with toll-free numbers: Silver, Gold, and Platinum. The Silver Plan costs $99 per month and includes five tracking lines, while the Gold Plan costs $149 per month with ten tracking lines. Finally, the Platinum Plan costs $199 monthly and has twenty tracking lines. All plans have a one-time setup fee of $75 and call recording is charged at 10 cents per minute. Full details of the plans are available on their website.

Free Demo: Get MyDentistCalls free demo when you fill out the form.

Support: MyDentistCalls provides a toll-free number and a contact form for support. Other support options may be available once you have signed up as a client and logged into your account.

Training: MyDentistCalls offers several training resources on its website, including instructional videos, staff training manuals, call scripts, and a library of articles.

Key Features:

  • Call recording
  • Dynamic routing
  • Call tracking
  • Tracking lines
  • Call scripts
  • Staff training manuals
  • Flagged calls
  • Staff scoreboards
  • Marketing tools
  • ROI tracker
  • Custom reporting
  • Instructional videos
  • A library of articles you can use as resources

Visit their website for more information on MyDentistCalls' full list of features and additional information.

MyDentistCalls offers unique features to help dental practices make the most of their incoming calls. Their library of resources provides valuable training tools to improve staff performance on the phone. Additionally, their mobile apps allow for easy call management when clients are away from the office.

6. MyMedLeads

Star_rating_2_of_5-1 1.5/5 (2) (Ratings as of 12/24/2023)

Overview: MyMedLeads is a cloud-based software helping dental practices track and manage their leads. It simplifies dental lead management, tracks marketing ROI, and stores patient data in a user-friendly portal.

MyMedLeads Call Tracking for Dentists


Service Model: Cloud/SaaS/Web, so you can access it anywhere.

Hardware/Operating System Requirements: As long as you have an internet connection, you can use MyMedLeads on your preferred device.

Price: MyMedLeads doesn’t have available plans so you should contact them for a quote.

Free Demo: You can sign up for a free demo on their website and see how easy it is to use.

Support: MyMedLeads offers 24/7 customer support, and their team is always ready to assist you.

Training: Don't worry if you're not tech-savvy. MyMedLeads offers training videos and resources to help you get started and maximize your usage. They also provide personalized training sessions to ensure you get the most out of their software.

Key Features:

  • Lead management
  • ROI tracking
  • Automated reminders
  • Call recording
  • Reporting tools
  • Plus, their software is fully customizable to fit your practice's unique needs

MyMedLeads is user-friendly, cloud-based software that helps you manage your dental practice leads. Sign up for their free trial today and start seeing results in no time!

7. Marchex 

Star_rating_1_of_5-1 4.6/5 (22) (Ratings as of 12/24/2023)

Overview: Marchex has got everything you need to manage your calls like a pro. They offer easy-to-access cloud-based software. Plus, their list of features is just unbeatable!Marchex Dental Call Tracking

Service Model: Cloud/SaaS/Web; Installations available for Windows and Mac

Hardware/Operating System Requirements: Marchex is accessible online via your web browser. You can also install it on both Windows and Mac OS, setting it apart from other call-tracking tools.

Price: Although there are no price tags, Marchex offers two plans, Core and Advantage. Both differ in terms of the features you get. Contact them for a price estimate.

Free Demo: While no free trial is available, you can get a free professional consultation to evaluate your call tracking needs and get a custom pricing quote. Just fill out their contact form or text them to get started.

Support: The friendly and knowledgeable Marchex team provides support 24/7 and a toll-free number to dial during business hours.

Training: The Marchex website offers helpful docs to maximize call tracking features. Also, you have access to webinars and live training.

Key Features:

  • Call tracking using toll-free and local numbers
  • Clean call® SPAM protection
  • Call verify
  • Call recording
  • Whisper
  • Standard reporting
  • Email alerts
  • Enhanced caller ID
  • Call routing
  • Dynamic number insertion
  • Call transcription
  • Keyword spotting
  • Call scoring
  • Call tagging
  • PCI redaction
  • Social security number redaction
  • Web form attribution
  • Sales conversion tracking 

Find a full list of features and more details on Marchex’s website here.

Marchex solution is a real standout in the field, with a ton of features you won't find anywhere else. We're talking text messaging, caller surveys, fraud detection, and patient demographics - just to name a few! The one downside reviewers noted is that Marchex doesn't currently have a mobile app - but the company has said they're considering developing one, so keep an eye out!

8. Juvo Leads

Star_rating_1_of_5-1 4.17/5 (305) (Ratings as of 12/24/2023)

Overview: Juvo Leads provides call recording and monitoring services that help you capture more leads from your website. Their entry-level plans are affordable and offer extensive training and other features.

Juvo Leads Call Tracking Platform for Dentists


Service Model: Cloud/SaaS/Web

Hardware/Operating System Requirements: No system requirements are listed, but this web-based service works with all major browsers and operating systems.

Price: Plans start at $35/month for the basic chat service and $65/month for the call tracking plan, which includes 10 local lines and 5,000 local minutes.

Free Demo: Juvo Leads offers free demos and a 14-day free trial for both plans.

Support: 24/7 online support with live representatives.

Training: Juvo Leads offers a variety of training materials, including downloadable docs, webinars, and live online training. 

Key Features:

  • Call recording
  • Call routing
  • Caller identification
  • Campaign management
  • Conversion tracking
  • CRM
  • IVR/Voice Recognition
  • Keyword Tracking
  • Custom chat scripts
  • Chat lead notifications
  • Mobile text to chat
  • Call analytics
  • Native form tracking
  • Integrations

You can find a full list of features by visiting the company’s website here.

Juvo Leads is an affordable option that helps you track calls and improve web and chat conversions. Whether you're just starting out or growing your practice, Juvo Leads can help you capture more leads and convert them into loyal customers.

9. CallAction

Star_rating_4_of_5-1 4.8/5 (22) (Ratings as of 12/24/2023)

Overview: CallAction is a robust solution for your dental practice that provides both call tracking and marketing automation features. Reviewers praise its responsive Facebook group and excellent tech support.

CallAction Call Tracking for Dental Practices


Service Model: Cloud/SaaS/Web

Hardware/Operating System Requirements: No specific hardware requirements are listed on their website. As a cloud-based solution, it works on all major browsers, such as Google Chrome, Microsoft Edge, and Firefox.

Price: CallAction offers three service levels starting from $269 per month for the Solo Advanced plan. Team Pro plan is a bit more expensive at $599 per month, while the Group Ultimate plan costs $2,999.

Free Demo: You can get an instant demo of CallAction’s features on their website. They also offer a 14-day free trial, so you can test their capabilities and decide if CallAction is the right fit for your dental practice.

Support: CallAction offers a plethora of ways to support you during business hours on its website.

Training: CallAction provides various training materials, including written documentation, online webinars, and live chat. In-person training is also available upon request.

Key Features:

  • Real-time activation of numbers
  • Local, toll-free, and vanity numbers are available
  • Channel and campaign analytics
  • Call reporting dashboard
  • Caller details and demographics
  • Export caller records to CRM
  • Powerful mobile app to manage calls
  • Automatic replies to missed calls
  • Follow-up notifications
  • SMS messaging
  • Social media integration

For the complete list of CallAction's features, go here.

No import of past leads/calls, but CallAction offers good support, features, and call tracking with marketing automation.

10. ActiveDEMAND

Star_rating_5_of_5-1 4.2/5 (74) (Ratings as of 12/24/2023)

Overview: ActiveDEMAND is a comprehensive marketing automation solution that offers an array of tools to help you manage campaigns, track calls, and improve your conversion rate. With its cafeteria-style plans, you can choose the solutions to create a custom plan suited to your dental practice. ActiveDEMAND has earned positive reviews for its responsive customer service and management tools.

ActiveDemand Call Tracking Solution for Dentists

Service Model: Cloud/SaaS/Web

Hardware/Operating System Requirements: ActiveDEMAND is a web-based solution that works with Windows, Mac, and all major browsers.

Price: ActiveDEMAND offers cafeteria-style plans, with various options available. The Call Tracker plan has no monthly account fee. The Small Business plan costs $69 per month, while the Corporate plan is $199 per month for full marketing automation. You can see the full plans and get more details here.

Free Demo: Book a free demo on the ActiveDEMAND website and they also offer a free trial period.

Support: ActiveDEMAND provides around-the-clock online support via a pop-up chat window, a toll-free number, and an automated ticket creation system for personalized help.

Training: ActiveDEMAND has an extensive range of training materials. You’ll find many articles and videos, a comprehensive FAQ page, and an academy.

Key Features:

  • Call routing
  • Call recording
  • Caller identification
  • Campaign management
  • IVR/Voice recognition
  • Keyword tracking
  • Archiving
  • Event-triggered recording
  • Chrome extension
  • MMS/SMS text campaign scheduling
  • Dynamic number insertion
  • Phone call transcription
  • Call forensics
  • Whisper messages

In addition to these features, ActiveDEMAND offers a full suite of marketing automation tools. You can find the full details on their website here.

Whether you're looking for a simple call-tracking solution or a comprehensive marketing automation suite, ActiveDEMAND has you covered. It may be worth considering ActiveDEMAND to consolidate everything into one device if you currently use multiple marketing tools.

11. Novocall

Star_rating_5_of_5-1 4.8/5 (109) (Ratings as of 12/24/2023)

Overview: Novocall offers an affordable call-tracking solution ideal for dental practices using messaging apps like Facebook Messenger and WhatsApp to communicate with patients. This cloud-based software offers online and offline call tracking options, allowing you to easily track every dental marketing campaign.

Novocall Tracking System for DentistsService Model: Cloud/SaaS/Web

Hardware/Operating System Requirements: Novocall works with most browsers and has a mobile version for Android users.

Price: Novocall's Price Tracking service starts at $39 per month for the Pro plan. The Team plan costs $119, whereas the Business plan is $279 per month.

Free Demo: Novocall doesn’t have a free demo but you can request a demo call with their team.

Support: Novocall offers 24/7 support through live chat on their website and a phone line during business hours.

Training: Novocall provides various learning options, like blog posts, recorded webinars, and live online training.

Key Features:

  • Auto dialing
  • Call recording
  • Call forwarding
  • Online callback feature
  • Lead capture
  • Call list management
  • Offline and online call tracking
  • Email notifications
  • Compatible with Google Calendar, Messenger, WhatsApp, Zapier, Hubspot, and more

You can get a full list of Novocall’s call tracking features on their website, here.

Novocall's unique feature is its ability to integrate call tracking with messaging apps, a useful option for dentists who engage patients through Messenger.

12. Calldrip

Star_rating_5_of_5-1 4.7/5 (3) (Ratings as of 12/24/2023)

Overview: Calldrip’s advanced features and cloud-based setup is a top choice for any practice. This call tracking system can route calls to the best person and manage your online reviews. How convenient!

Calldrip: Call Tracking for Dentists & Dental Practices


Service Model: Cloud/SaaS/Web

Hardware/Operating System Requirements: Calldrip is a web-based software that works with most browsers, including Google Chrome and Microsoft Edge.

Price: Calldrip's pricing information is not readily available on their website. To learn more about how much their service will cost for your specific needs, you can fill out their online contact form to request a quote from their sales team.

Free Demo: Get a free demo by clicking the "Book Your Demo" button here.

Support: Calldrip offers online chat support with live agents during business hours.

Training: Calldrip offers training in various ways, including an online knowledge base, pre-recorded webinars, online training, and in-person training.

Key Features:

  • Call recording and call transcriptions
  • Auto attendants
  • Dynamic number insertion
  • Call greeting
  • Advanced reporting
  • ROI tracking

You can find a full list of Calldrip's call-tracking features here.

If you're looking for a powerful marketing tool to track calls, measure ROI, manage reviews, and more, Calldrip could be your option.


Star_rating_4_of_5-1 4.8/5 (19) (Ratings as of 12/24/2023)

Overview: Calltracker is a web-based call-tracking solution with tiered pricing, making it an affordable choice. Along with the usual call tracking and notification features, it also offers keyword tracking and text messaging.

CallTracker - Dental Call TrackingService Model: Cloud/SaaS/Web

Hardware/Operating System Requirements: is a web-based software that works with most browsers, including Chrome and Microsoft Edge.

Price: The basic plan costs $37 per month, including up to 10 local numbers and 500 local minutes. The pro plan is $87 for up to 20 local numbers and 1,000 minutes, while the agency plan is $147 and includes up to 40 numbers and 1,500 minutes.

Free Demo: Although doesn’t offer a free demo, you can start a 14-day trial by clicking the “Start Free Trial” button on their homepage.

Support: Clients can get online support via’s website.

Training: Calltracker offers documentation on its website, including numerous articles and product information.

Key Features:

  • Local and toll-free numbers
  • Real-time call analytics
  • Call flows
  • Voicemail
  • Sales call recording software
  • SMS text messaging for businesses
  • Call and text message notifications
  • Email summary reports
  • Call tracking metrics
  • Conversion tracking
  • Keyword tracking
  • Unlimited users

Find a full list of features on their website. is an affordable option for your dental practice. Although they offer limited training options, has some useful features such as text messaging and keyword tracking you will benefit from.

14. CallHero

Star_rating_5_of_5-1 5.0/5 (5) (Ratings as of 12/24/2023)

Overview: CallHero is a web-based call-tracking software designed specifically for dentists. It includes features such as employee-specific ROI tracking, call tagging, and event-triggered call recording, which makes it easy to evaluate calls and fine-tune your phone marketing.

CallHero Dental Call Tracking Software

Service Model: Cloud/SaaS/Web

Hardware/Operating System Requirements: You can easily access CallHero through most web browsers, including Chrome and Microsoft Edge.

Price: CallHero's monthly subscription starts at $337, which is perfect if you own 1-4 dental clinics. A custom plan is available if you own 5 clinics or more.

Free Demo: CallHero offers a free demo as well as a 30-day money-back guarantee.

Support: CallHero provides 24/7 chat support via the CallHero Dashboard and toll-free telephone support during business hours.

Training: CallHero offers several training options, including online documentation, live online training, and webinars.

Key Features:

  • Virtual receptionist
  • Call recording
  • Call tracking
  • Call metrics
  • Conversation analysis
  • Front desk training
  • Answering service
  • Phone service
  • Mystery caller audit

For more information about CallHero's features, please visit their website.

CallHero provides unique and useful features, and its website includes many case studies demonstrating how it has helped its clients improve their ROI and marketing results.

15. Patient Prism

Star_rating_5_of_5-1 5.0/5 (22) (Ratings as of 12/24/2023)

Overview: Patient Prism is a call-tracking solution designed specifically for dental practices and Dental Service Organizations. Besides standard call tracking features, it also provides call coaching to improve conversions and individual employee tracking to help you get the best ROI for your marketing campaigns.

PatientPrism Call Tracking & Analytics for Dentists

Service Model: Cloud/SaaS/Web

Hardware/Operating System Requirements: Patient Prism is compatible with most internet browsers, including Google Chrome and Microsoft Edge.

Price: Patient Prism has a unique pricing system. The Advanced plan costs $399 per month and includes one local number and 750 coached minutes, with additional local numbers for $2 each. For the Entreprise plan, you’ll need to contact them for a quote to get custom pricing.

Free Demo: Patient Prism offers a free demo, which you can book by clicking the "Schedule Demo" button on their pricing page.

Support: Patient Prism provides online support during business hours via their online support form.

Training: Patient Prism clients can access live online support, pre-recorded webinars, or their academy page.

Key Features:

  • Daily and hourly call volume
  • Call conversions
  • Voicemail and hang up tracking
  • Phone call and messaging alerts
  • Follow-up reports
  • Keyword tracking
  • Employee performance tracking
  • Call coaching
  • Revenue and marketing analysis

You can find a complete list of Patient Prism’s call-tracking features on its website.

Patient Prism has valuable features, and we especially like that they allow clients to track voicemails and hang-ups. Call coaching is a rare feature that they provide, which can be worthwhile if you have multiple employees handling calls on your behalf.

16. CallSource

Star_rating_4_of_5-1 4.4/5 (195) (Ratings as of 12/24/2023)

Overview: CallSource is a call-tracking system designed for dental practices, although it's also suitable for other industries. What sets CallSource apart is its ROI comparison feature that allows you to compare your marketing efforts with your competitors. CallSource provides call coaching to improve your employees' results and attract new patients to your practice.

CallSource Dental Call Tracking Software

Service Model: Cloud/SaaS/Web

Hardware/Operating System Requirements: CallSource is a web-based software that should work with popular browsers, including Google Chrome, Microsoft Edge, and Firefox.

Price: CallSource's pricing is custom, based on your practice's needs. Contact them for a quote.

Free Demo: CallSource offers a free demo by clicking the "Schedule a Demo" button on their home page.

Support: CallSource offers comprehensive support, including 24/7 live chat, email and phone support, a forum, and an FAQ.

Training: CallSource has live online training, recorded webinars, and online documentation.

Key Features:

  • Ad hoc reporting
  • Archiving and retention
  • Call routing
  • Call recording
  • Caller ID
  • Call tracking metrics
  • Campaign management
  • Conversion tracking
  • ROI comparison
  • Call coaching

Get a complete list of CallSource’s call-tracking features here.

For example, the ROI comparison feature makes tracking your competitors' call performance easy and uses that information to increase conversions and attract new patients.

17. Call Sumo

Star_rating_4_of_5-1 4.29/5 (246) (Ratings as of 12/24/2023)

Overview: Call Sumo is a call-tracking solution that initially catered to dentists but has expanded to other industries. Along with the usual call tracking features like call recording and unique phone numbers, Call Sumo also offers some unique features like IVR/voice recognition. The most distinguishing feature is their automated call classification process, which means you don't have to listen to every call.

CallSumo Call Recording and Tracking for a Dental Practice

Service Model: Cloud/SaaS/Web (Desktop/On-Site Version also available)

Hardware/Operating System Requirements: As a web-based software, Call Sumo works with most browsers.

Price: Call Sumo doesn’t have pricing information available on their website. Complete their contact form to get a price estimate.

Free Demo: Call Sumo offers a free demo you can request by completing their contact form.

Support: Call Sumo offers online support through live chat, email, phone, and an online knowledge base.

Training: Call Sumo provides live, online training, as well as access to their knowledge base, which includes videos and documentation.

Key Features:

  • Call recording
  • Automated call classification
  • Call routing
  • Caller ID
  • Call tracking metrics
  • Conversion tracking
  • IVR/Voice recognition
  • Keyword tracking

View a full list of Call Sumo's call-tracking features here.

Call Sumo’s automated call classification process can save staff time in a busy practice.

18. CallTrackingMetrics

Star_rating_4_of_5-1 4.6/5 (106) (Ratings as of 12/24/2023)

Overview: CallTrackingMetrics is a cloud-based call tracking and conversation analytics tool with flexible pricing and excellent features. This tool gives your dental practice important data to help you draw new patients.

CallTrackingMetrics: Call Tracking for Dentists

Service Model: Cloud/SaaS/Web

Hardware/Operating System Requirements: CallTrackingMetrics works best with modern browsers like Google Chrome.

Price: CallTrackingMetrics has a flexible pricing model based on usage and subscription, but the first month is free. They offer three tiers of subscription pricing, starting at $39 for the Performance model, $119 for Growth, and Connect plan costs $329 per month. The subscription fee provides access to their software and features included in each plan.

Free Demo: At the CallTrackingMetrics website, you can schedule a personalized demo to learn more.

Support: CallTrackingMetrics provides a comprehensive support system, including email, FAQs, a knowledge base, phone support, and chat.

Training: CallTrackingMetrics provides various training options such as in-person training, live online sessions, webinars, and documentation.

Key Features:

  • Call recording
  • Call tracking
  • Call metrics
  • Conversation analysis
  • Text messaging
  • Built-in reports
  • IVR routing
  • Personalized training
  • Answering Service
  • Phone service
  • HIPAA/GDPR compliance

Find more incredible features on this CallTrackingMetrics page.

CallTrackingMetrics is a powerful, flexible software for your dental practice. With competitive pricing and amazing features like call recording, conversation analysis, and text messaging, CTM gives you the right data to attract new patients.

Free Call Tracking Solutions

Looking for a call-tracking solution but want to save money? Well, there are some free options. But before you get too excited, remember that free usually means limited features and support. But hey, if you're on a tight budget, it's still worth checking them out.

  • Twilio Segment is a call-tracking solution offering amazing benefits for $0/month. 
  • VoIP Detective has a free-to-use Lite version and covers everything in your call manager cluster.
  • Ringba is a great call tracking option where you don't have to pay a monthly fee but instead pay per call.

While these free solutions might seem like a good deal, remember that you need more tools to manage your practice effectively. That's why we recommend choosing a paid plan with the features you need to improve your conversion rate and grow your practice.

Final Thoughts on Call Tracking Solutions for Dental Practices

Don't leave the success of your dental practice up to chance. With the right dental call-tracking software, you can easily unlock the full potential of your marketing campaigns and attract new patients.

Try one of the 18 top-rated solutions we've listed and take your practice to the next level. One of them is sure to be the perfect match for your practice.

If you're looking for even more ways to grow your practice, contact Titan Web Agency. Our marketing experts will help you increase organic and paid traffic, so you can focus on what you do best – providing top-notch dental care!

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