A Blog for Dentists & Other Healthcare Professionals

Top 20 Dental Industry Trends in 2021 & What They Mean to Practice Growth

Are you prepared for dental industry changes in 2021?

This post was originally published August 13, 2015, and updated December 11, 2020.

Top-20-Dental-Dental-Industry-Trends-in-2021-and-What-They-Mean-to-Practice-Growth

At Titan Web Agency, we work with some of the nation's top dental practices. We consider it our responsibility to stay on top of the latest trends and what they mean for our clients.

2020 is nearly over and with a new year on the horizon, this is the time to review the current trends in dentistry for 2021 and how they will impact your marketing.

COVID-19 Pandemic Impact in Dental Industry

Before we get into dental industry trends, let's talk about one issue that has impacted every industry in 2020: the COVID-19 pandemic. When the coronavirus reached the United States, it shut down dental practices in many areas. However, many were able to reopen quickly because they already had significant precautions in place when working with patients, including wearing PPE.

The COVID-19 impact on the dental profession has been significant. Although, according to the American Dental Association, very few dentists or dental practice employees have been infected by COVID-19. However, the financial impact is undeniable in 2020 and will likely continue into 2021.

In June of 2020, the ADA estimated that dental spending for 2020 would be down by 38% when compared to 2019 and would decline an additional 20% in 2021. As of this writing, COVID-19 cases are spiking in the United States. Despite the announcement of promising vaccines, it is likely to take months for these vaccines to be approved and distributed to a significant portion of the population.

The COVID-19 pandemic continues to pose challenges for the dental industry, but the 20 trends we will discuss here shine a light on the road ahead.

1. Creating and Maintaining a Trustworthy Persona

A Pew Research study from 2019 revealed that the tendency to trust in medical and scientific experts is often affected by politics. Certainly, 2020 has proven that to be true and we expect that it will continue to impact dentistry as we head into 2021.

Dental practices must establish trust with patients and maintain that trust over time. Without trust, practices have difficulty attracting new patients, and given the overall decline in dental spending that is anticipated to continue in 2021, attracting new patients may be a real challenge for dental practices in 2021.

Education Will Increase New Patient Registration

Many adults avoid seeing a dentist because they are worried about their ability to pay or unsure whether their insurance will cover the treatments they receive. Others avoid dental care because they fear pain. Personal safety and COVID-19 transmission play a role as well.

Part of attracting new patients is finding ways to demonstrate your trustworthiness and expertise through any fear or reservations that potential clients may have. Some ways to do that include creating videos, blogs, and other educational content to inform patients about what to expect if they choose your practice.

why adults avoid going to the dentist

Why Adults Avoid Going to the Dentist

A new year means new opportunities to promote services and products to adults who have been avoiding making a dental appointment. It’s not uncommon for adults to postpone treatments due to an inability to pay or a belief that they don’t need treatment. In addition to needing routine care, these patients may require catch-up care as well.

A new and robust content marketing campaign can help you get in touch with patients who haven’t seen you in a while and attract new dental patients to your practice. You may decide to use a combination of dental SEO marketing, email marketing, blogging, social media marketing, and search engine advertising to build authority and trust with your patients.

2. Online Review Management

Patient referrals and reviews are some of the most powerful marketing tools you have. You need to be using your online review system to its maximum potential and encouraging patients to leave you online reviews. Reviews are important because they help you build authority and trust.

Let’s start with some statistics. Here’s what you need to know about what your patients think about online reviews.

83% of consumers say they don't trust advertising at all. By contrast, 91% of all millennials say that they read and trust online reviews. More than half of consumers say they won't choose a business if it has less than a 4-star rating, and 90% say they need fewer than 10 reviews (and as few as four) to form an impression about a business they're considering.

Review Management - Dental Industry Trend 2021

Some dentists don’t bother monitoring online reviews because they think if a patient has a problem, they’ll hear about it. But in today’s business world, you need to be vigilant about how you treat your patients, or else they will end up complaining online.

Having as few as four negative reviews can decrease sales by up to 70%. 94% of consumers say that a negative online review has convinced them not to visit a business or service provider. There are no statistics available specific to dental practices, but it’s a safe bet that having negative online reviews could be driving patients to your competitors.

The same above survey found that 53% of consumers expect businesses to respond to negative reviews, but that 63% say that no business has ever responded to a negative review a patient has left. In 2021 dentists need to think not only about negative reviews but about how it will be perceived if patients see a response was not given to negative feedback online. 43% of all those surveyed say they are more likely to visit a business that responds to negative reviews than one that doesn’t.

The takeaway here is that reviews matter and your engagement with those reviews into 2021 will impact the success of your dentistry business. Patients are leaving reviews for medical providers more now than ever before, and you can take advantage of that by monitoring your reviews.

For this reason, online review management for dentists is something that you need to include in your marketing strategy.

The bottom line: you should monitor your online reviews. Some of the most popular review sites are Google, Facebook, and Yelp. For dental reviews, you should also check out 1-800 Dentist, CareDash, and Dentists.com.

You can even get ahead of the trend by getting in the habit of asking patients to review your practice when they check out after an appointment. Training your staff to ask this of patients can increase your positive reviews and help you monitor and improve patient satisfaction.

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3. The Rising Value of Convenience

We have seen a burgeoning movement to treat dental patients like consumers. It's a recognition that in most cases, patients have many options when they choose healthcare providers. For that reason, we anticipate that 2021 will continue the trend toward prioritizing convenience for patients.

Today’s patients expect to be able to access services around the clock, get help when they need it, and communicate directly with dentists. That’s why convenience is one of several hot topics in dentistry and one of the latest trends in the dental industry.

Convenience in dentistry could mean any of the following things:

  • An online portal that allows patients to schedule appointments online, ask questions, and fill out intake paperwork at their leisure
  • Expanded office hours to allow patients to come in at the times that work best for them, including evenings and weekends
  • Allowing patients to pay online or from their mobile devices
  • Adding additional services to give patients an all-in-one stop for their dental and oral health care needs

We recognize that convenience for patients may come at the expense of convenience for you, but the reality is that there’s a reason that convenience is one of the ongoing trends in dentistry. Your competitors are likely addressing convenience as the 800-pound gorilla in the room and you’ll need to do the same if you want to keep up.

Some of the keys to providing convenience include call tracking and website maintenance because both of these things empower patients to manage their dental health.

4. The Continued Use of 3D Printing in Dentistry

Not only is 3D printing still on the rise in the dental industry, but it’s also up and coming in technological sectors and the business world alike.

2020 saw an increase in the use of 3D printing by dentists and that’s a dental industry trend we expect to continue throughout 2021. 3D printing uses innovative materials such as resins, and also increases the speeds of creation for custom dentures, crowns, and more. With 3D printing, these can now be made in minutes instead of in days or weeks.

While 3D printing has been around for years, the possible applications are still coming to light in the dental industry. What started as a lab tool has blossomed into something that can be used in all aspects of general dentistry, implantology, prosthodontics, and even to create custom devices to help patients with sleep apnea.

When it comes to 3D printing, a resin is commonly used in dental practices because it:

  • Provides an excellent finish with the capability to produce the fine feature details that are required for dental devices
  • Has the potential to be used for both short-term and long-term dental solutions

If you don’t have a 3D printer in your practice, now may be the time to think about investing in one. Before long, dental patients will expect quick delivery of prosthetics made with 3D printers and you will be better served once you embrace this technology in your dental practice.

Social Media Marketing

5. Staying on Top of Changes in Social Media

Dentists are not the only professionals seeing a downturn in their social media marketing results. Changes are continually made to several social media platforms that caused businesses to suffer the consequences. Looking ahead, many dentists are still trying to recover from those changes. With Facebook, for example, focusing on family and friends instead of advertising and news, your business may not get the online traffic it once did.

On top of that, some people are feeling overloaded by social media and have either reduced their use of it or deleted their accounts altogether as a “detox.” That means that the dental marketing trends in 2021 include warnings and tips about the best way to use social media.

Use Facebook the Right Way

The biggest and most persistent change that continues for dental professionals is that if you want your posts to be seen, you will need to pay to boost them. You can still maximize your reach on Facebook by taking some time to analyze the performance of your past posts and figure out who your target market is. Choosing the right content to boost along with the right days and times to boost it, can help you make the most of your Facebook marketing budget going forward.

Take Advantage of Stories

More and more dental practices are using Facebook Stories and Instagram Stories to connect with their target audiences. So-called ephemeral content is useful for marketing because it encourages potential patients to engage with your content as quickly as possible since it won’t be around forever.

Social media stories can be used to announce changes in your practice, promote new technology, or provide information about you and your staff.

BONUS: FREE 31 Done for You Social Media Posts. We have 31 DONE FOR YOU Social Media Updates you can copy and paste to your favorite social media platform.

 

6. Optimize for Voice Search

The dental industry is quick to embrace technology when it can be used in treatments – 3D printers are an example – but the dental industry can be notoriously slow in staying on top of digital trends. One of the most important new trends in dentistry in 2021 is continuing to optimize for voice search.

The research shows that 50% of all searches will be voice searches by 2020. We don't have final figures for the year yet, but there is also an estimate that 55% of all households in the US will own a voice speaker by 2022. This means that dentists must embrace voice search and find ways to optimize for it.

Some of the key things you can do to get your website voice search ready include:

  • Focus on natural-sounding language
  • Assume that most queries will be questions
  • Optimize for long-tail keywords, including questions
  • Answer questions clearly and concisely on your website
  • Think about user intent and provide the best user experience possible

Remember that web users can be impatient. When they ask a question, they expect to be able to find the answer quickly and easily. If your site doesn’t provide this, they’ll move on to one of your competitors’ sites.

7. Personalized Content

Personalization is a big trend in marketing in general. 98% of marketers believe that personalization is a key driver of success. There are few “products” that people feel more of a personal connection to than healthcare, so it’s not surprising that dental practices are embracing both automation and the personalization options that come with it.

Personalization can take many different forms. You might personalize content by:

  • Using subscribers’ first names in email greetings
  • Allowing visitors to your website to choose content (another word for this is adaptive content)
  • Targeting potential patients with specific ads based on their behavior on your website or on their location, age, or past visits
  • Creating groups on Facebook and sharing targeted content that’s tailored to the preferences of the group’s members

The more your target audience feels that you understand their needs when it comes to dental care, the more likely they are to choose your practice the next time they need a dentist.

8. Focus on the Patient Experience

Patient Experience - Dental trends

Personalization isn’t the only way to make your patients feel special. Even though there is a need to fill dental health gaps in North America, dental competition can be fierce. Overcrowding and population issues in certain areas mean that dentists must see many patients in a day. With the knowledge that consumers are particular about which health care providers they choose, some dental practices are becoming hyper-focused on creating a special experience for their patients to differentiate themselves from their competitors.

Offering spa services is one way to pamper your patients and make them feel valued. This was a trend going into 2020 and we expect that to continue. It might seem odd to think of a visit to the dentist as being luxurious, but there is a growing trend toward things such as concierge service and massages to make patients feel comfortable.

You may also decide to try some of the following ideas to help patients look forward to visiting your practice:

  • Adding video content in your waiting area, including a mix of entertainment and educational content for patients of all ages.
  • Allowing patients extra with their dentist to talk about their dental history, treatment, and future, at an additional cost. (This option could be part of a larger concierge service package that you offer to patients).
  • Creating a system to contact patients when you’re running behind – something that can minimize their time in your waiting room

These are just a few examples to consider. The key is to find ways to make your practice stand out from others in your area. The additional services and perks you offer should be tailored to your patients. For example, a family dentist might focus on making the waiting area kid-friendly and providing services to help parents prioritize their kids’ oral hygiene.

Offering luxury services can help you increase patient loyalty and attract patients who are willing to spend money on optional cosmetic treatments.

9. Emotional Dentistry

A lot of dental marketing focuses on patients' smiles, and for good reason. We are emotionally attached to our smiles. When we don't like the way our teeth look, we tend to be less expressive and less likely to smile.

That brings us to one of the most intriguing dental industry trends. New technology is making it possible for dentists to engage in emotional dentistry, where patients whose teeth need to be repaired can, with the help of software, visualize their smiles as they will be after dental treatments are completed.

Emotional dentistry helps to improve the patient experience. Dentists who specialize in cosmetic dentistry, emergency dentistry, and orthodontics are the most likely to benefit from investing in emotional dentistry. When used properly, it can help calm patients' nerves and make the process of receiving dental care less intimidating than it would be otherwise.

10. Laser Technology

One of the most exciting patient care trends in the dental industry is the rise of laser technology. Before laser dentistry, routine dental care such as filling cavities and repairing damaged gums required invasive and often painful treatment. The potential of experiencing pain is a deterrent to patients who are nervous about visiting the dentist and can cause them to delay care.

Technologies are best when they address problems that can hold dental practices back, and laser technology is no exception. Laser dentistry can eliminate cavities with little or no pain. It can also kill bacteria in the cavity, making it less likely that a patient will experience complications as a result of tooth decay.

The advantages of laser dentistry inpatient care are:

  • Decreased need for sutures
  • Less bleeding
  • Little to no pain
  • Reduced risk of infection
  • Faster healing

If your practice uses laser dentistry for routine procedures, you should mention it on your website and in your social media marketing. This is an especially good tactic if you want to attract new patients since the promise of painless dental treatments can help reluctant patients get over their fear of going to the dentist.

11. Artificial Intelligence

Artificial Intelligence (AI) use is on the rise in nearly every industry, and it is one of the dental industry trends we expect to see in 2021 and beyond. While there are certainly some concerns about using AI inpatient treatment, when implemented properly it improves the patient experience. It can also help your dental practice provide top-notch patient service around the clock.

Patient interactions aren't the only potential use for artificial intelligence in your dental practice. It can also be used for things such as diagnostics, virtual dental assistants, and even smart toothbrushes, which can give a dentist information about their patients' oral hygiene habits and point in the direction of potential treatments.

If you decide to incorporate artificial intelligence into treatment and the patient experience, you'll need to prioritize HIPAA compliance. Ensuring that you educate both existing and new patients about how you intend to protect their privacy when using artificial intelligence in your practice. We expect to see the dental industry embrace artificial intelligence in 2021 and beyond.

12. Telehealth and Live Video

One of the dental trends that have been most useful during the COVID-19 pandemic is telehealth. Dentists and other healthcare providers have turned to technology to help them interact with patients when the patient cannot safely see the dentist in person.

The increase in teledentistry thanks to the COVID-19 pandemic has prompted the ADA to issue a complete policy on both teledentistry and live video. If you decide to see patients virtually, it is your responsibility to provide a consistent level of care, to document procedures properly, and to protect patients' privacy by using HIPAA-compliant video conferencing software.

Compared to other trends in dental industry technology, there is a limit to what you can do with teledentistry. For obvious reasons, you cannot provide direct care remotely. You can, however, offer consultations, offer self-care advice, and ascertain whether an in-person visit and treatment might be necessary.

Telehealth can be useful for evaluating new patients and minimizing the time that they spend in your office.

13. Nontraditional Diversified Services

While dental hygiene and dental treatments are still and will remain the primary focus of most dental practices, there is a dental industry trend toward offering nontraditional diversified services to patients. Some examples include Botox and dermal fillers to smooth wrinkles, and even small stitches to tighten skin.

As many as 18% to 20% of all dentists in the United States may have received some training in these nontraditional cosmetic procedures, but they're not a good fit for every practice. If you specialize in family dentistry, for example, your cosmetic offerings might begin and end with tooth whitening.

However, dental practices that offer a wide range of cosmetic dentistry procedures might find nontraditional services to be one of the most appealing new trends in dentistry. It's something that could mesh well with personalized and concierge services, too.

14. Influencer Marketing

Influencer marketing is a dental industry trend that offers a new way to connect with patients on social media. A social media influencer is someone with a large following who, in return for payment, will mention and recommend your practice to their followers.

Here are some facts and figures to help you see the potential you could unlock with influencer marketing:

  • 49% of consumers look to influencers for recommendations of products and services.
  • Influencer marketing has a terrific ROI, with the average campaign earning $6.50 for each dollar spent.
  • Influencer marketing has surpassed print marketing in popularity.
  • 57% of all beauty and health brands use influencer marketing.

The key to using influencer marketing effectively is to know which influencers are suited to speak to your target audience. In general, you should look for influencers who are knowledgeable about dentistry, and who have a high degree of likeability and trust with their followers.

15. Text Message Marketing

You are likely seeing text marketing more and more. You probably don't even think about how much its grown because it's just so convenient. Why text message marketing? Text messages are far more likely to be opened than emails, with 82% of mobile users saying they open every text message they receive.

One of the dental industry trends that we suggest you implement is using text messaging to send appointment reminders. 80% of patients say they prefer to confirm appointments via text but only about 20% of businesses do so. The same is true of promotions, which only 17% of businesses do via text message.

Considering that one of the biggest headaches for dentists is canceled or missed appointments, it's surprising that more practices haven't adopted SMS marketing. You can capitalize on this dental industry trend by:

  • Collecting mobile numbers from new and existing patients.
  • Adding a field on your intake form to allow new patients to opt-in for text messaging.
  • Implementing appointment confirmations and reminders via SMS messaging.

New services such as Switchbird allow you to build your text list, and let's patients and potential patients to text you, and you can set up a chatbot to answer their most frequently asked questions.

Considering the number of dental patients and dental practices that rely on technology, it is surprising that more dentists aren't incorporating text messaging into their digital marketing strategies.

16. Dental Group Practices

The average dental school graduate carries $292,169 in student loan debt. That's a huge dollar amount and a huge burden. It's also a clear indication of why group practices are one of the latest trends in dentistry.

It is expensive for new or established dentists to open a dental practice. Commercial rent prices are always high and it can be out of reach for an individual dentist to afford to pay rent, buy and maintain equipment, and pay their staff.

That's where group dentistry comes in as a dental trend. By banding together with other dentists, it's more affordable to open a practice, attract new patients, and maintain an attractive and welcoming dental office that's equipped with the latest technology.

17. Going Green - Natural Dental Products

Dentists and other healthcare professionals are as concerned about the environment as anybody else. One of the dental trends that we expect will gain momentum in 2021 and beyond is green dentistry: the use of natural products that have a minimal impact on the environment.

The ADA has created a list of ways that dentists can make their practices more environmentally friendly. They include:

  • Using organic or environmentally friendly scrubs
  • Reducing or eliminating the use of aerosols
  • Designing practice layouts to maximize natural light and ventilation
  • Using eco-friendly sterilization products and procedures
  • Using natural cleaning products in the office
  • Stocking all-natural oral care products and encouraging patients to use them

A lot of patients, particularly those who are Millennials or in Generations Y or Z, are likely to prioritize businesses that align with their beliefs. Making your practice green can help you to attract new dental patients to your dental office.

18. Augmented & Virtual Reality

As we mentioned above, many adult and young patients may dread a visit to the dental office. As dentists, you naturally want to create a soothing and welcoming atmosphere for all patients, particularly those who are anxious.

One of the dental trends that can help with the issue of patient anxiety is the use of augmented or virtual reality. There is research to indicate that using VR can reduce pain and anxiety in patients. In some cases, it may even eliminate the need for pain medication or sedation.

Just as some dentists have found that offering sedation dentistry is a good way to attract patients who might have anxiety related to dental care, virtual reality can be a tool to help patients overcome their fears and engage in better oral hygiene.

19. Patient Support Chatbots

It wasn't that long ago that chatbots seemed as futuristic as flying cars. As we head into 2021, estimates are that up to 85% of customer interactions will happen without a human agent by the end of the year. 37% of consumers are willing to use a chatbot to get quick service in an emergency.

Many dentists have been slow to use chatbots because of concerns over patient privacy and HIPAA regulations. However, technology has kept up with the demands and it is now possible for dentists to launch a dental chatbot while still preserving their patients' privacy. Experts believe that the healthcare chatbot market will be worth more than $700 million by 2025.

Chatbots can be used by dentists in a variety of ways, including:

  • Appointment scheduling and cancellations
  • Symptom reporting and early diagnostics
  • Medication assistance
  • Oral health guidance

Chatbots may be installed on your website and some patient portals come with chatbots included. You may also want to include a chatbot on your social media sites, Facebook in particular. They provide a safe way to enhance dental care and provide quality patient experience.

20. Emergence of Dentistry Apps

You already know that your dental website is the hub of your online presence and no trends can change that. However, consumers increasingly expect the businesses they frequent -- including dentists -- to incorporate mobile apps into their digital marketing.

There are many reasons to create a mobile app for your patients. The app can help you:

  • Provide information about oral health and dental care to your patients.
  • Offer loyalty programs that incentivize patients to try new services or refer their friends to you.
  • Inform your patients about new technology, including 3D printers and laser technology, that can help them receive better care.
  • Streamline the process of booking appointments or rescheduling if necessary.
  • Provide better overall service to new and long term patients.
  • Keep patients in the know about trends and other information that may be useful.

Creating a mobile app can help you connect with patients between visits, provide better care in and out of the office, and generally create an experience that's convenient to your patients' needs.

Challenges Experienced by Dental Practices

All dental practices face challenges, and running one is the biggest challenge of all. Of course, your primary concern is your patients' oral health, but you also need to be thinking about managing your staff, staying up-to-date on changes in the dental profession, and dealing with insurance companies. It's a lot for anybody to do, and it shines a light on the challenges facing every dental practice as we head into 2021.

For dental practices in the United States to succeed in an increasingly competitive marketplace, they must provide top-notch care to their patients. That means not letting the issues they face get in the way of optimizing the patient experience to ensure that current patients keep coming back -- and new patients find their way to your door.

At Titan Web Agency, we work with dentists and healthcare professionals every day, and we make it a priority to understand potential problems in the dental industry and how they impact our clients.

With that in mind, let's review some of the challenges that American dental practices are likely to face in 2021.

Insurance Billing Management

Insurance billing can be time-consuming, expensive, and take precious time away from providing health care to your patients, making it one of the largest issues that most dental practices face. Part of the problem is that most dental offices need to manage bills for multiple insurance carriers.

The challenge of insurance billing management can be overcome by:

  • Creating detailed claims processing guidelines.
  • Staying up-to-date with coding changes for dental procedures.
  • Collecting full copays from patients when they visit.
  • Creating detailed claims processing guidelines.

Dental practice management software can help you to manage insurance billing efficiently. Some dentists employ a dental billing specialist whose sole job is to manage insurance billing and claims.

Corporate Dentistry

Your practice needs to retain existing patients and attract new ones. The rise of corporate dentistry can make both jobs difficult as nationwide dental chains are making it more difficult for local dentists to stay afloat.

The dental profession has historically operated on a local basis, but new corporate business models provide a challenge to small providers. Here are some ways you can help your practice stand out against corporate competitors:

  • Use social media posts to underscore your local ties by connecting with people in your area.
  • Encourage patient reviews and collect testimonials to boost your online reputation.
  • Emphasize your ability to connect with people on a personal level.
  • Use word of mouth advertising to increase your dental practice name recognition in the community.

You may not be able to compete with corporate dentistry when it comes to prices, but you can offer a level of personalized service that they cannot.

Increased Operating Costs for Post-COVID Dentistry

Small business owners, including dentists, have suffered as a result of the COVID-19 pandemic. With new vaccines in development, it's important to consider the ways that living through the pandemic will affect your practice now and in the future.

Preliminary research indicates that people are likely to be warier about potential pandemics in the future than they were before COVID-19. For that reason, you will need to be prepared to accept elevated operating costs as COVID-inspired sanitation and protection procedures become the norm.

To prepare for increased operating costs, you can:

  • Collect information about dental pricing in your area and prepare to raise your prices as needed.
  • Look for ways to reduce spending where possible, such as starting a group dental practice
  • Implement energy-saving procedures to reduce your utility bills
  • Focus your marketing budget on attracting new patients to increase your profits
  • Offer new services to attract high-value patients, such as cosmetic procedures or concierge services.

Reducing overhead can help you meet your growth goals even during this time of the COVID-19 pandemic.

Proliferation of Offshore Dental Laboratories

Nearly every industry has had to cope with the availability of less expensive goods with overseas labor, and the dental industry is no exception. One of the cost-cutting trends in the dental industry is the proliferation of offshore dental laboratories.

As a practice owner, you will need to balance your desire to support local and American businesses with the ability to reduce costs by partnering with offshore dental labs. It's important to remember that you may get better service and more accurate products working with someone locally for needed laboratory services.

We suggest evaluating labs carefully and choosing the option that allows you to provide the best possible dental care to your patients.

Third-Party Dictation of Fees and Treatment Plans

Insurance billing isn't the only challenge dentists face from carriers. While this isn't exactly a trend, a lot of insurance providers get involved in dental care by:

  • Dictating fees and reimbursement percentages for procedures, including on-covered procedures.
  • Specifying treatment plans for certain conditions.
  • Limiting dentists' ability to pursue the courses of treatment they deem to be best for their patients.

There is generally not much that dentists can do to impact the way that insurance carriers set prices and fee schedules. For example, it can be difficult for solo practitioners to negotiate with insurance companies, but there are negotiation and optimization companies that can negotiate on your behalf for more favorable rates.

The Key to Balancing Oral Health Care with Business Concerns

Operating a dental practice has its challenges, and the issue for most dentists is determining the best way to balance high-quality dental care with profitability. When patients visit the dentist, they expect X-Rays and treatments for tooth decay combined with compassionate patient care and a high level of professionalism.

The current issues in dentistry we have identified here will help practice owners and others in the dental field keep up with the times, meet new problems as they arise, and keep up with trends that can help them to run a successful dental office.

Is Your Dental Practice Ready for 2021?

Preparing for a successful 2021 means catching up on the latest dental trends and determining which industry trends can help your practice grow and thrive.

Need help growing your practice? We can help with local SEO to attract new patients as well as with content, social media marketing, and more. We'd love to hear from you!

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