---
title: "Dental Fee Schedule: How to Raise Your Prices Without Losing Patients"
description: Learn why your practice needs a dental fee schedule, how often you should increase your prices, and get tips for raising prices without losing patients.
image: https://blog.titanwebagency.com/hubfs/Blog%20Covers%202026/dental-fee-schedule-cover-2026.jpg
---
[](https://titanwebagency.com/)
- About
[About Tyson DownsRead more about Tyson Downs](https://titanwebagency.com/about-us/tyson-downs/) [AboutRead more about the team at Titan Web Agency](https://titanwebagency.com/about-us/) [Our ReviewsWhat some of our clients have to say](https://titanwebagency.com/reviews/) [ResultsRead about results we've gotten for our clients](https://titanwebagency.com/results/) [Problems We SolveRead about some of the problems we can help you solve](https://titanwebagency.com/dental-marketing-problems/) [PortfolioCheck out our work](https://titanwebagency.com/portfolio/) [PodcastListen to our podcast](https://titanwebagency.com/podcast/)
Have questions?
Schedule a discovery call to discuss your practice goals.
Schedule Now
- [Blog](https://blog.titanwebagency.com/)
- Resources
Resources
[Dental Marketing GuideSix marketing channels to attract, convert, and retain more patients](https://titanwebagency.com/dental-marketing-guide/) [Running a Dental PracticeThe business disciplines that separate practices that grow from ones that plateau](https://titanwebagency.com/running-a-dental-practice/) [How to Get More Dental PatientsAttract, convert, and keep the patients your practice needs to grow](https://titanwebagency.com/attract-dental-patients/) [Dental Practice TransitionsEverything you need to know about buying, selling, relocating, or starting a practice](https://titanwebagency.com/dental-practice-transitions/)
Have questions?
Schedule a discovery call to discuss your practice goals.
Schedule Now
- Services
Services
[AI Search OptimizationHelp my practice appear in the AIO (AI Overviews), ChatGPT, Claude, Gemini, and more.](https://titanwebagency.com/services/ai-geo/) [Local SEOIncrease my local rankings in Google](https://titanwebagency.com/services/local-seo/) [Pay Per Click ManagementGet better results from Google, Bing, or Meta Ads.](https://titanwebagency.com/services/pay-per-click/) [Web DesignBuild me an awesome website](https://titanwebagency.com/services/web-design/) [Branding & RebrandingBranding or rebranding, we can handle it for you](https://titanwebagency.com/services/branding-rebranding/) [Logo DesignCreate a memorable & brand-able Logo](https://titanwebagency.com/services/logo-design/) [Review ManagementImprove my online reputation, help me get more positive reviews](https://titanwebagency.com/services/review-management/) [Website Hosting & MaintenanceHost, secure, & maintain my website](https://titanwebagency.com/services/website-maintenance/) [See all services →](https://titanwebagency.com/services/)
Have questions?
Schedule a discovery call to discuss your practice goals.
Schedule Now
[(801) 783-3101](tel:8017833101) [Get in touch](https://titanwebagency.com/contact/)
About
[About Tyson DownsRead more about Tyson Downs](https://titanwebagency.com/about-us/tyson-downs/) [AboutRead more about the team at Titan Web Agency](https://titanwebagency.com/about-us/) [Our ReviewsWhat some of our clients have to say](https://titanwebagency.com/reviews/) [ResultsRead about results we've gotten for our clients](https://titanwebagency.com/results/) [Problems We SolveRead about some of the problems we can help you solve](https://titanwebagency.com/dental-marketing-problems/) [PortfolioCheck out our work](https://titanwebagency.com/portfolio/) [PodcastListen to our podcast](https://titanwebagency.com/podcast/)
[Blog](https://blog.titanwebagency.com/)
Resources
[Dental Marketing GuideSix marketing channels to attract, convert, and retain more patients](https://titanwebagency.com/dental-marketing-guide/) [Running a Dental PracticeThe business disciplines that separate practices that grow from ones that plateau](https://titanwebagency.com/running-a-dental-practice/) [How to Get More Dental PatientsAttract, convert, and keep the patients your practice needs to grow](https://titanwebagency.com/attract-dental-patients/) [Dental Practice TransitionsEverything you need to know about buying, selling, relocating, or starting a practice](https://titanwebagency.com/dental-practice-transitions/)
Services
[AI Search OptimizationHelp my practice appear in the AIO (AI Overviews), ChatGPT, Claude, Gemini, and more.](https://titanwebagency.com/services/ai-geo/) [Local SEOIncrease my local rankings in Google](https://titanwebagency.com/services/local-seo/) [Pay Per Click ManagementGet better results from Google, Bing, or Meta Ads.](https://titanwebagency.com/services/pay-per-click/) [Web DesignBuild me an awesome website](https://titanwebagency.com/services/web-design/) [Branding & RebrandingBranding or rebranding, we can handle it for you](https://titanwebagency.com/services/branding-rebranding/) [Logo DesignCreate a memorable & brand-able Logo](https://titanwebagency.com/services/logo-design/) [Review ManagementImprove my online reputation, help me get more positive reviews](https://titanwebagency.com/services/review-management/) [Website Hosting & MaintenanceHost, secure, & maintain my website](https://titanwebagency.com/services/website-maintenance/) [See all services →](https://titanwebagency.com/services/)
Have questions?
Schedule a discovery call to discuss your practice goals.
[Schedule Now](https://titanwebagency.com/contact/)
[Call (801) 783-3101](tel:8017833101) [Get in touch](https://titanwebagency.com/contact/)
×
December 21st, 2022 by [Tyson Downs](https://blog.titanwebagency.com/author/tyson-downs) [Leave a Comment](https://blog.titanwebagency.com/dental-fee-schedule#comments-listing)
# Dental Fee Schedule: How to Raise Your Prices Without Losing Patients
Your dental practice needs patients to survive, but you also need to earn enough money to pay your overhead expenses, make payroll, update equipment as necessary, and market your practice to [attract new patients](https://blog.titanwebagency.com/dentists-can-attract-patients). For many dentists, the rising cost of running a practice necessitates an increase in prices.
At Titan Web Agency, we work with dentists every day to help them market their practices through multiple strategies, including but not limited to [AI optimization](https://titanwebagency.com/services/ai-geo/) and [PPC management](https://titanwebagency.com/services/pay-per-click/), to help them [become more profitable](https://blog.titanwebagency.com/more-profitable-dental-practice). One question we are often asked is: What is the best way to update a dental fee schedule without alienating or losing patients?
There is an art to price increases, so here’s what you need to know to determine when to increase your prices, why you need a dental fee schedule, and specific steps to raise prices while retaining your most important assets: your patients.
## What is a Dental Fee Schedule?
A dental fee schedule is a list of prices a dentist charges for specific services. Some of the services that might appear on a typical dental fee schedule include the following:
- Dental cleaning
- X-rays
- Fillings
- Tooth extraction
- Tooth whitening
- Root canal
- [Dental implant](https://blog.titanwebagency.com/dental-implant-marketing)
If you're looking for the [best dental imaging software for your practice](https://blog.titanwebagency.com/dental-imaging-software), look no further. Our review and rating of the top nine dental imaging software options on the market will help you find the right one to meet your needs. We've evaluated each software based on features, ease of use, and customer support, so you can make an informed decision.
One of the things that can be confusing for patients is that the amount a dentist would charge a patient who pays out of pocket might not be the same as the reimbursement that a dentist would receive from an insurance company. Insurance companies set “reasonable and customary” prices and abide by them when paying claims.
Some things that may help a dental practice owner determine the right fees to charge include the cost of living, geographic area, competitor pricing, materials used, equipment used, and laboratory fees.
What's Inside
### A fee schedule only tells you something next to your collection rate
Adjusted production, collection rate and case acceptance are what turn a fee change into a result you can see.
Monthly InputsTwenty numbers a month, typed into the light blue cells. Nothing else to touch
Your KPIsThirteen KPIs calculated for you, twelve months side by side
FinancialAdjusted production, collection rate against the ADA's 98%, overhead against 63%
OperationalProduction per visit, hygiene reappointment against 90%, no-shows against 5%
PatientNew patients, active patients, case acceptance against the 75 to 80% target
MarketingCost per new patient, call answer rate, lead-to-appointment, revenue per new patient
BenchmarksEvery formula, every benchmark, and the source it came from
[Get the Free Template](https://info.titanwebagency.com/dental-kpi-template?utm_source=blog&utm_medium=inline_cta&utm_campaign=dental-kpi-template&utm_content=dental-fee-schedule-mid)
A Google Sheet. Make a copy and start typing.
## How Often Should Dentists Update Their Dental Fees?
We often talk to dental practice owners and learn that they haven’t raised their fees in years. While nobody likes having to tell patients that prices have increased, it’s important to recognize that every product and service is tied to the Consumer Price Index, and as your costs increase, it is necessary to pass some of that increase to your patients.
Because prices increase annually, [Dental Economics](https://www.dentaleconomics.com/practice/overhead-and-profitability/article/14282469/why-you-need-to-raise-your-fees) suggests conducting an annual price and profit analysis. An analysis will help you compare profits to last year and determine if you need to raise your prices to keep up with inflation.
One benefit of increasing your entire fee schedule annually is that your patients will expect it and are less likely to balk when it happens. Many of your patients may not even feel the increase, as their expenses will be paid by their dental insurance company. Annual increases are likely to be small, whereas if you ignore your prices for several years, you may need a bigger increase to catch up.
## What are the Benefits of Having a Dental Fee Schedule?
There are three significant benefits to having a dental fee schedule and reviewing it yearly.
### Fee Schedules Help Dental Practices Better Manage Finances and Keep Up with Inflation
When you have a set fee schedule, it becomes easy to manage your finances because you know how much revenue to expect, and you’ll be confident that your practice revenue will keep pace with inflation.
It can be difficult to manage your financial obligations if you’re ignoring inflation, and it may be difficult to attract new patients without a fee schedule for them to reference.
### Maintenance of Practice Value and Desirability to Future Buyers
It’s always a good idea to have an accurate [valuation of your dental practice](https://blog.titanwebagency.com/dental-practice-valuation) to streamline the process in the event you decide to sell. Since your practice needs patients and profits to be attractive to buyers, it stands to reason that having a dental fee schedule that you review annually will help you maintain (or increase) your practice’s value.
Many people who [buy dental practices](https://blog.titanwebagency.com/buying-dental-practice) use the annual revenue as a starting point to determine what they’re willing to pay. If you keep your prices in line with inflation, you’ll maximize the value of your practice.
### High Prices Attract High-Value Patients and Instill a Sense of Comfort
Attracting high-value patients is one of the best ways we know to increase revenue for your dental practice. High-value patients use your dental services frequently and may be willing to pay a premium for concierge services.
When you charge a price that reflects your expertise and experience, you’re more likely to attract people who are willing to pay more for dental care and make them feel comfortable with your services. Your patients will value you more if you value yourself and your practice.
Fee schedule decisions affect profitability, insurance relationships, and patient mix. These [financial management and profitability resources](https://titanwebagency.com/running-a-dental-practice/) put that decision in the right context.
## **How to Raise Dental Practice Fees and Keep Your Patients**
Here are some pointers to help you raise your dental prices without losing patients.
### 1. Determine Your Leverage
It’s important to know why your patients are loyal to your practice before you increase your prices. For example, one survey found that [74% of dental patients](https://www.oralhealthgroup.com/features/loyalty-builds-your-practice/) cited trust as the most important thing that drives loyalty, and another found that 46% of patients were most concerned about the [quality of care](https://dentavox.dentacoin.com/blog/what-makes-patient-loyal-survey-reveals/).
If your patients stay with you out of trust, they’re unlikely to leave over an incremental price increase, and the same is true about the quality of care. Patients don’t want to change dentists once they have found someone they trust.
### 2. Raise Prices for New Patients First
It may be helpful to increase your prices for new patients first, before you tell existing patients about the increase. New patients will accept your new prices as the standard, and charging them (or their insurance companies) your new rate will result in an immediate increase in profits.
An additional benefit is that you and your staff will see that your new fees are reasonable as you bring in new patients, something that may boost your confidence to approach existing patients.
### 3. Provide Third-Party Financing or Payment Options
The patients who are paying out of pocket or who struggle to meet their dental insurance deductible may be less nervous about a price increase if you meet them where they are and offer payment alternatives.
You can mitigate patient reactions to price increases by providing third-party financing or offering in-house [dental membership plans](https://blog.titanwebagency.com/dental-membership-plan) that will allow patients to continue with your practice.
### 4. Update Dental Fees One Procedure Code at a Time
When you review your existing dental fee schedule, you’re likely to notice that your prices aren’t all out of line with the market or with inflation. For that reason, we suggest *considering* increasing prices one procedure code at a time. This is something you'll want to test. It may make sense, based on the typical fees in your area, to increase all your prices at once. As a related note, don't attempt to make up for years of stagnant prices with a huge price increase.
For example, you might notice that your fees for dental implants are lagging behind inflation, while your fees for fillings are not far off. A solution would be to increase your dental implant prices to boost your profits. Also, we suggest keeping price increases for dental hygiene appointments to a minimum if you can, since hygiene appointments are where patients are most likely to feel the pinch.
### 5. Communicate Clearly and Give Advance Notice
Communication is essential in any dental practice. Once you have decided to increase fees, you should communicate your new prices to patients as soon as possible.
Giving a month or more of notice will help patients adjust to the idea of the rate increase and prepare to pay more on their next visit. Communication also enhances trust, which can help with [patient retention](https://blog.titanwebagency.com/patient-retention-strategies). It’s never a good idea to spring a fee increase on a patient at the last minute, so don’t skip this step. Inform everyone via email or text and put a notice on your patient portal.
### 6. Offer a Discount to Offset the Fee Increase
It might seem counterintuitive to offer a discount after increasing your fees, but it’s a gesture of goodwill that can go a long way toward making patients feel good about the increase. It acknowledges that you are asking something that may not be welcome and that you understand that patients who pay out of pocket may feel the pinch.
We’re not suggesting that you offer a discount to bring your prices down to where they were. However, offering a small discount on a patient’s next appointment can help to increase their loyalty to you and build more trust.
### 7. Justify Price Increases with Increased Value
Another way to make patients feel better about your price increase is to provide them with more value in return for their money. In many cases, the value doesn’t have to be high. Small gestures of goodwill can go a long way.
Some examples of how to increase value might include giving a free gift bag to every patient, offering concierge services, or updating your technology to [improve the patient experience](https://blog.titanwebagency.com/enhance-patient-experience). You may also want to acknowledge gratitude for your patients by sending annual birthday greetings.
### 8. Timing: Wow Patients Before You Raise Prices
In addition to adding value for patients, you may also want to consider wowing them before you raise your prices. If you go above and beyond for your patients and make them feel appreciated, they’re far less likely to have a problem when you increase your prices.
For example, you might redecorate your waiting room, introduce new services, or hold a patient appreciation event in your dental office. Any of these things will ensure that your patients know you don’t take them for granted.
### 9. Stay Open to Patient Feedback
While raising your prices may be necessary, it’s important to keep an open mind and encourage patients to provide feedback. It may be difficult for some patients to pay your new prices, and you’ll need to be open to hearing them talk about that.
Another reason to encourage feedback is that it will let patients know they can trust you and allow you to talk about third-party financing or payment options to alleviate patients’ concerns.
The paperwork side of this, already written.
Fifteen editable files: welcome letters, privacy practices, photo consent, the collections letter and phone script, the daily checklist and the weekly hygiene tracker. [Get the free template pack →](https://info.titanwebagency.com/office-forms?utm_source=blog&utm_medium=inline_cta&utm_campaign=office-forms&utm_content=dental-fee-schedule-end)
## **What Does Changing Your Fee Schedule Mean for Dental Insurance?**
Many of the patients who frequent your practice have some form of dental insurance, and that means they will be minimally affected by changes in your fees. What that means in practical terms is that you’ll need to approach insurance carriers to renegotiate your fees with them.
We’ve found that a lot of dentists think that it’s not worthwhile to negotiate prices with dental insurance companies, but that’s not the case. The very worst that will happen is that they’ll say no, so it never hurts to ask because the answer may not always be no.
We suggest doing some research ahead of time to find out what a reasonable increase would be for each procedure and, if you can, what the usual, customary, and reasonable charges are for these services on average. That way, you’ll be negotiating from a position of strength.
## **Ready to Update Your Dental Fee Schedule?**
As you look to the future, it makes sense to review your dental fee schedule and increase your prices as you see fit. Remember, the keys to a successful price increase are research, open communication, and mindfulness of its impact on your patients.
Are you ready to update your dental fee schedule and attract new patients? Titan Web Agency can help! Contact us to learn about our [dental SEO marketing services](https://titanwebagency.com/services/local-seo/) and schedule a consultation today.
Free strategy call
Raising fees? Make sure new patients keep coming.
We'll review your patient flow and marketing so a fee increase lands on a full schedule, not an empty one.
[Book a Free 15-Min Strategy Call](https://info.titanwebagency.com/appt?utm_source=blog&utm_medium=inline_cta&utm_campaign=appt&utm_term=card-dark&utm_content=dental-fee-schedule-end)
No pitch. No pressure. Clear next steps.
- [Tyson Downs](https://blog.titanwebagency.com/author/tyson-downs)
- [Running a Practice](https://blog.titanwebagency.com/topic/running-a-practice)
Tyson Downs Founder, Titan Web Agency
[](https://www.facebook.com/titanwebagency) [.png)](https://twitter.com/TitanWebAgency) [.png)](http://www.linkedin.com/in/tysondowns)
Tyson Downs is the founder of Titan Web Agency, a company specializing in marketing for dental professionals. With an impressive track record of working with over 100 dental practices, Tyson has a deep understanding of the unique marketing needs within the dental industry.
## Related Posts
[Browse all posts](https://blog.titanwebagency.com/)
### Dental Team Marketing: 7 Ways to Involve Your Staff in Growing Your Practice
In today’s competitive and customer-centric environment, creating and implementing a...
March 7th, 2017
[Read More .svg)](https://blog.titanwebagency.com/dental-team-marketing)
### Top 10 Dental Imaging Software \[Compared\]: Reviews & Rating
...
Updated February 2, 2026
[Read More .svg)](https://blog.titanwebagency.com/dental-imaging-software)
[](https://titanwebagency.com/)
[Results](https://titanwebagency.com/results/)
[Reviews](https://titanwebagency.com/reviews/)
[Portfolio](https://titanwebagency.com/portfolio/)
[](https://www.google.com/partners/agency?id=6710457398)
SERVICES
- [Local SEO](https://titanwebagency.com/services/local-seo/)
- [AI Search Optimization](https://titanwebagency.com/services/ai-geo/)
- [Pay Per Click Management](https://titanwebagency.com/services/pay-per-click/)
- [Web Design](https://titanwebagency.com/services/web-design/)
- [Logo Design](https://titanwebagency.com/services/logo-design/)
- [Website Hosting & Maintenance](https://titanwebagency.com/services/website-maintenance/)
- [Review Management](https://titanwebagency.com/services/review-management/)
- [Branding & Rebranding](https://titanwebagency.com/services/branding-rebranding/)
RESOURCES
- [Dental Marketing Guide](https://titanwebagency.com/dental-marketing-guide/)
- [How to Get More Dental Patients](https://titanwebagency.com/attract-dental-patients/)
- [Running a Dental Practice](https://titanwebagency.com/running-a-dental-practice/)
- [Dental Practice Transitions](https://titanwebagency.com/dental-practice-transitions/)
- [Blog](https://blog.titanwebagency.com/)
- [Podcast](https://titanwebagency.com/podcast/)
GET IN TOUCH
[Call (801) 783-3101→](tel:8017833101) Schedule a call→ [Contact form→](https://titanwebagency.com/contact/)
[](https://www.facebook.com/TitanWebAgency) [](https://twitter.com/TitanWebAgency) [](https://instagram.com/titanwebagency/) [](https://www.linkedin.com/company/titan-web-agency) [](https://www.youtube.com/user/TitanWebAgency)
Copyright © 2026 [Titan Web Agency.](https://titanwebagency.com/) All rights reserved.
[Privacy Policy](https://titanwebagency.com/privacy-policy/)[Cookie Policy](https://titanwebagency.com/cookie-policy/)[Contact](https://titanwebagency.com/contact/)[Utah Dental Web Design](https://titanwebagency.com/utah-dental-web-design-company/)[Utah Dental SEO](https://titanwebagency.com/utah-dental-seo-company/)[Utah Dental Marketing](https://titanwebagency.com/utah-dental-marketing-agency/)
[ Call](tel:(801)%20783-3101) [ Schedule](https://app.lunacal.ai/titanwebagency/meeting/embed?embed=meeting&layout=&embedType=inline&duration=15) [ Contact Us](https://titanwebagency.com/contact/)
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"articleBody" : "A well-structured dental fee schedule helps maintain profitability, manage patient expectations, and ensure long-term financial stability. This guide explains how often to update your fees, how to communicate increases effectively, and how to balance insurance participation with patient satisfaction. It also provides step-by-step strategies to implement price adjustments that reflect the value your practice delivers.",
"articleSection" : [ "What is a Dental Fee Schedule?", "How Often Should Dentists Update Their Dental Fees?", "What are the Benefits of Having a Dental Fee Schedule?", "Fee Schedules Help Dental Practices Better Manage Finances and Keep Up with Inflation", "Maintenance of Practice Value and Desirability to Future Buyers", "High Prices Attract High-Value Patients and Instill a Sense of Comfort", "How to Raise Dental Practice Fees and Keep Your Patients", "1. Determine Your Leverage", "2. Raise Prices for New Patients First", "3. Provide Third-Party Financing or Payment Options", "4. Update Dental Fees One Procedure Code at a Time", "5. Communicate Clearly and Give Advance Notice", "6. Offer a Discount to Offset the Fee Increase", "7. Justify Price Increases with Increased Value", "8. Timing: Wow Patients Before You Raise Prices", "9. Stay Open to Patient Feedback", "What Does Changing Your Fee Schedule Mean for Dental Insurance?" ],
"author" : {
"@type" : "Person",
"name" : "Tyson Downs",
"url" : "https://blog.titanwebagency.com/author/tyson-downs"
},
"dateModified" : "2022-12-21",
"datePublished" : "2022-12-21",
"description" : "Learn how to update your dental fee schedule strategically—maintaining patient trust, managing insurance considerations, and increasing profitability responsibly.",
"headline" : "Dental Fee Schedule: How to Raise Your Prices Without Losing Patients",
"image" : {
"@type" : "ImageObject",
"height" : 620,
"url" : "https://blog.titanwebagency.com/hs-fs/hubfs/dental-fee-schedule-guide.jpg",
"width" : 1200
},
"inLanguage" : "en",
"keywords" : [ "dental pricing", "raise fees", "insurance negotiations", "patient communication", "dental fee schedule", "practice profitability" ],
"mainEntityOfPage" : {
"@id" : "https://blog.titanwebagency.com/dental-fee-schedule",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"height" : 60,
"url" : "https://blog.titanwebagency.com/hs-fs/hubfs/raw_assets/public/Titan_Web_Agency_Nov2020/images/Titan-Web-Agency-logo.png",
"width" : 600
},
"name" : "Titan Web Agency"
}
}
```