Helping you get online, get noticed, and grow your practice.
*This post was originally published February 11, 2016. It has been extensively updated and republished on December 19, 2019. Is your website helping you convert visitors into patients? If the answer is no, then it’s safe to say that web redesign should be on your radar. After all, your website should be optimally designed to help build and grow your practice.
If you’re a doctor, you probably already know that traditional online marketing isn’t enough to grow your practice. In addition to having a web presence, physicians also need to be proactive and strategic with marketing tools such as social media and email marketing.
There are special challenges associated with being a dentist, and one of them is dealing with patients who aren’t happy to be at the dentist. Whether their discomfort is caused by fear, pain, or financial stress, it can be difficult to break through their resistance and get them to trust you.
Are you using Google Ads to attract new patients to your dental practice? If you are, then without a well-designed dental landing page to go with your ad you may not be getting the results you want. One of the biggest mistakes we see with most Google Ads campaigns is having the ad direct people to a home page or a general services page. That isn't gonna cut it.
Your Guide To Getting More Google Reviews
You'll learn:
Social media marketing isn’t optional. Any dental office that wants to connect with patients online must use social media. The question is, which social media sites are most effective for attracting new patients?
Pay-per-click (PPC) advertising is an awesome way for dentists to generate new business online. It can also deliver a very high return-on-investment (ROI) — provided you do it right. Organic search engine optimization is important, but it can only get you so far. If you want to grow your practice, you can’t neglect PPC for dentists, it is one of most effective dental marketing strategies you can do.
*Originally published March 2nd, 2016, Updated May 15, 2019. Let’s face it, if you want more patients, then you are going to need to do some marketing. But times have changed, haven’t they? Marketing is not like it used to be, especially for dentists who relied heavily on word-of-mouth referrals. Years ago, it was easier to obtain new patients. These days, however, it’s often difficult to even get noticed, let alone stand out among the many[…]
How do you get patients to show up to their appointments? Many dentists and teams think what is said during the confirmation call makes the difference in decreasing cancellations and no shows. I am asked all the time for confirmation call scripts – I’m against scripts because they simply don’t work.
Buying or selling a dental practice can be a complicated and stressful endeavor. In addition to negotiating a fair price and coping with the legal ramifications of the dental practice transition, you also need to be thinking about how the sale will impact your taxes.
*Originally published June 17th, 2016, Updated January 29, 2019. As a professional accountant, you know how important it is to keep up with the changing times and ensure your business is at the forefront of your industry. But it takes time and effort to do that, and for many accountants, sparing that time and energy on more marketing doesn’t always pay off. While it’s easy to blame outside sources, the economy, or even the number of other accountants[…]
