Local SEO Marketing Tips

4 Tips to Better Dental Implant Marketing

*This post was originally published June 29th, 2016, and extensively updated October 30th, 2019. The introduction of dental implants marked one of the biggest advances in the history of dentistry. What may surprise you is that many of the people who could benefit from dental implants are not aware that they exist. That means there’s a huge untapped market of patients that you can reach if you handle your dental implant marketing properly.

Tyson Downs

 Online Marketing, Dental

How to Make a Dental Landing Page For Google Ads That Converts

Are you using Google Ads to attract new patients to your dental practice? If you are, then without a well-designed dental landing page to go with your ad you may not be getting the results you want. One of the biggest mistakes we see with most Google Ads campaigns is having the ad direct people to a home page or a general services page. That isn't gonna cut it.

Tyson Downs

 Dental, Conversion Rate Optimization, PPC (Pay Per Click)

Introduction to Dental Instagram: How to Use Visuals to Attract Patients

Social media marketing isn’t optional. Any dental office that wants to connect with patients online must use social media. The question is, which social media sites are most effective for attracting new patients?

Tyson Downs

 Social Media, Dental

Ten of the Top Dental Inventory Management Software Programs Reviewed

Managing inventory at a dental office can mean the difference between blowing the budget and staying on budget. Waste, expired products, lack of product, or delayed product can all stall the progress of a busy dental clinic. Every dental office needs an inventory control system and some offices are still upgrading their old paper systems for new electronic inventory systems.

Tyson Downs

 Dental, Software Reviews

Social Media For Dentists Done Right: 4 Things You Can Do This Week

(This post was originally published June 23rd, 2016 and was extensively updated on July 29, 2019) How strong is your dental practice’s social media game? Would you give yourself an A – or are you just scraping by with a passing grade?

Tyson Downs

 Social Media, Dental

How to Increase the ROI of Your Dental PPC Campaign

Pay-per-click (PPC) advertising is an awesome way for dentists to generate new business online. It can also deliver a very high return-on-investment (ROI) — provided you do it right. Organic search engine optimization is important, but it can only get you so far. If you want to grow your practice, you can’t neglect PPC for dentists.

Tyson Downs

 Dental, Google Ads

What Policies Should Dentists Be Aware of When Marketing to Patients?

*Originally published March 2nd, 2016, Updated May 15, 2019. Let’s face it, if you want more patients, then you are going to need to do some marketing. But times have changed, haven’t they? Marketing is not like it used to be, especially for dentists who relied heavily on word-of-mouth referrals. Years ago, it was easier to obtain new patients. These days, however, it’s often difficult to even get noticed, let alone stand out among the many[…]

Tyson Downs

 Dental, Marketing

What You Say Is Not as Important as What You Hear During Confirmation Calls

How do you get patients to show up to their appointments? Many dentists and teams think what is said during the confirmation call makes the difference in decreasing cancellations and no shows. I am asked all the time for confirmation call scripts – I’m against scripts because they simply don’t work.

Laura Hatch

 Dental, Client Acquisition

Dental Practice Transitions: Tax Considerations When Selling or Buying

Buying or selling a dental practice can be a complicated and stressful endeavor. In addition to negotiating a fair price and coping with the legal ramifications of the transition, you also need to be thinking about how the sale will impact your taxes.

Troy Martin

 Dental

The Power of Inbound Marketing for Accountants

*Originally published June 17th, 2016, Updated January 29, 2019. As a professional accountant, you know how important it is to keep up with the changing times and ensure your business is at the forefront of your industry. But it takes time and effort to do that, and for many accountants, sparing that time and energy on more marketing doesn’t always pay off. While it’s easy to blame outside sources, the economy, or even the number of other accountants[…]

Tyson Downs

 Inbound Marketing, Accounting

Digital Marketing Advice for Dentists & Other Healthcare Professionals