18 Qualities of Great Dental Websites
*This post was extensively updated from a post on January 9, 2017. Creating the best dental website for your practice is easier said than done.
Digital Marketing Advice for Dentists & Other Healthcare Professionals
Helping you get online, get noticed, and grow your practice.
The Advantages of PPC Management for your Business
Advertising is a must for nearly every company. Today we will discuss one of the most effective methods of advertising: Google Ads.
Why Dentists Should Be Using Direct Mail
Of all the different campaigns and strategies I teach, targeting new movers is by far the most under used one. There’s pure GOLD sitting there for many local businesses. And this is especially true for Dental Practices. According to U.S. Census Bureau data, nearly 40 million people move every year, comprising about 12% percent of the population. and according to a study by DataMentors, 70% of new movers seek out a dental practice within the first six[…]
Website Design that Converts
*This post was originally published February 11, 2016. It has been extensively updated and republished on December 19, 2019. Is your website helping you convert visitors into patients? If the answer is no, then it’s safe to say that web redesign should be on your radar. After all, your website should be optimally designed to help build and grow your practice.
Your Guide To Getting More Google Reviews
You'll learn:
- The benefits of setting up a review program
- The one mistake you can't afford to make when trying to get reviews
- The most effective strategy ever in getting positive patient reviews
- What to do if you get a negative review
- Exactly what to say to get patients to leave you reviews. We'll even provide a template that you can copy and paste word for word
How Doctors Can Automate Their Healthcare Marketing
If you’re a doctor, you probably already know that traditional online marketing isn’t enough to grow your practice. In addition to having a web presence, physicians also need to be proactive and strategic with marketing tools such as social media and email marketing.
How Should A Dentist Deal with Difficult Patients?
There are special challenges associated with being a dentist, and one of them is dealing with patients who aren’t happy to be at the dentist. Whether their discomfort is caused by fear, pain, or financial stress, it can be difficult to break through their resistance and get them to trust you.
4 Tips to Better Dental Implant Marketing
*This post was originally published June 29th, 2016, and extensively updated October 30th, 2019. The introduction of dental implants marked one of the biggest advances in the history of dentistry. What may surprise you is that many of the people who could benefit from dental implants are not aware that they exist. That means there’s a huge untapped market of patients that you can reach if you handle your dental implant marketing properly.
How to Make a Dental Landing Page For Google Ads That Converts
Are you using Google Ads to attract new patients to your dental practice? If you are, then without a well-designed dental landing page to go with your ad you may not be getting the results you want. One of the biggest mistakes we see with most Google Ads campaigns is having the ad direct people to a home page or a general services page. That isn't gonna cut it.
Introduction to Dental Instagram: How to Use Visuals to Attract Patients
Social media marketing isn’t optional. Any dental office that wants to connect with patients online must use social media. The question is, which social media sites are most effective for attracting new patients?
Ten of the Top Dental Inventory Management Software Programs Reviewed
Managing inventory at a dental office can mean the difference between blowing the budget and staying on budget. Waste, expired products, lack of product, or delayed product can all stall the progress of a busy dental clinic. Every dental office needs an inventory control system and some offices are still upgrading their old paper systems for new electronic inventory systems.
