Digital Marketing Advice for Dentists & Other Healthcare Professionals

Helping you get online, get noticed, and grow your practice.

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A Review of 10 Dental Direct Mail Postcard Services

This post was originally published October 12th, 2015 and extensively updated March 3, 2020. Digital marketing is undeniably a priority for dental practices today. Most patients research dental providers online before they make an appointment. Digital marketing can include everything from SEO and web design to Pay Per Click and social media marketing. However, you can’t afford to ignore the importance of postcard marketing for dentists.

Why Dentists Should Be Using Direct Mail

Of all the different campaigns and strategies I teach, targeting new movers is by far the most under used one. There’s pure GOLD sitting there for many local businesses. And this is especially true for Dental Practices. According to U.S. Census Bureau data, nearly 40 million people move every year, comprising about 12% percent of the population. and according to a study by DataMentors, 70% of new movers seek out a dental practice within the first six[…]

CTA Reviews

Your Guide To Getting More Google Reviews

You'll learn:

  • The benefits of setting up a review program
  • The one mistake you can't afford to make when trying to get reviews
  • The most effective strategy ever in getting positive patient reviews
  • What to do if you get a negative review
  • Exactly what to say to get patients to leave you reviews. We'll even provide a template that you can copy and paste word for word

Website Design that Converts

*This post was originally published February 11, 2016. It has been extensively updated and republished on December 19, 2019. Is your website helping you convert visitors into patients? If the answer is no, then it’s safe to say that web redesign should be on your radar. After all, your website should be optimally designed to help build and grow your practice.

How to Make a Dental Landing Page For Google Ads That Converts

Are you using Google Ads to attract new patients to your dental practice? If you are, then without a well-designed dental landing page to go with your ad you may not be getting the results you want. One of the biggest mistakes we see with most Google Ads campaigns is having the ad direct people to a home page or a general services page. That isn't gonna cut it.

How to Increase the ROI of Your Dental PPC Campaign

Pay-per-click (PPC) advertising is an awesome way for dentists to generate new business online. It can also deliver a very high return-on-investment (ROI) — provided you do it right. Organic search engine optimization is important, but it can only get you so far. If you want to grow your practice, you can’t neglect PPC for dentists, it is one of most effective dental marketing strategies you can do.

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