Digital Marketing Advice for Dentists & Other Healthcare Professionals

Helping you get online, get noticed, and grow your practice.

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Website Design that Converts

Website Design that Converts

*This post was originally published February 11, 2016. It has been extensively updated and republished on December 19, 2019. Is your website helping you convert visitors into patients? If the answer is no, then it’s safe to say that web redesign should be on your radar. After all, your website should be optimally designed to help build and grow your practice.

How to Make a Dental Landing Page For Google Ads That Converts

How to Make a Dental Landing Page For Google Ads That Converts

Are you using Google Ads to attract new patients to your dental practice? If you are, then without a well-designed dental landing page to go with your ad you may not be getting the results you want. One of the biggest mistakes we see with most Google Ads campaigns is having the ad direct people to a home page or a general services page. That isn't gonna cut it.

CTA Reviews

Your Guide To Getting More Google Reviews

You'll learn:

  • The benefits of setting up a review program
  • The one mistake you can't afford to make when trying to get reviews
  • The most effective strategy ever in getting positive patient reviews
  • What to do if you get a negative review
  • Exactly what to say to get patients to leave you reviews. We'll even provide a template that you can copy and paste word for word

How to Increase the ROI of Your Dental PPC Campaign

How to Increase the ROI of Your Dental PPC Campaign

Pay-per-click (PPC) advertising is an awesome way for dentists to generate new business online. It can also deliver a very high return-on-investment (ROI) — provided you do it right. Organic search engine optimization is important, but it can only get you so far. If you want to grow your practice, you can’t neglect PPC for dentists, it is one of most effective dental marketing strategies you can do.

What Policies Should Dentists Be Aware of When Marketing to Patients?

What Policies Should Dentists Be Aware of When Marketing to Patients?

*Originally published March 2nd, 2016, Updated May 15, 2019. Let’s face it, if you want more patients, then you are going to need to do some marketing. But times have changed, haven’t they? Marketing is not like it used to be, especially for dentists who relied heavily on word-of-mouth referrals. Years ago, it was easier to obtain new patients. These days, however, it’s often difficult to even get noticed, let alone stand out among the many[…]

Tax Considerations When Selling or Buying a Dental Practice

Tax Considerations When Selling or Buying a Dental Practice

Recommended Reading The Ultimate Guide to Buying a Dental Practice Starting a Dental Practice: A Complete Step by Step Guide Dental Practice Transitions: A Guide for Successful Dental Office Transitions Dental Office Names: How to Name Your Dental Practice Rebranding Dental Your Practice? 7 Things You Need to Know Before You Do Buying or selling a dental practice can be a complicated and stressful endeavor. In addition to negotiating a fair price and[…]

The Power of Inbound Marketing for Accountants

The Power of Inbound Marketing for Accountants

*Originally published June 17th, 2016, Updated January 29, 2019. As a professional accountant, you know how important it is to keep up with the changing times and ensure your business is at the forefront of your industry. But it takes time and effort to do that, and for many accountants, sparing that time and energy on more marketing doesn’t always pay off. While it’s easy to blame outside sources, the economy, or even the number of other accountants[…]

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