Helping you get online, get noticed, and grow your practice.
This post was originally published October 12th, 2015 and extensively updated March 3, 2020. Digital marketing is undeniably a priority for dental practices today. Most patients research dental providers online before they make an appointment. Digital marketing can include everything from SEO and web design to Pay Per Click and social media marketing. However, you can’t afford to ignore the importance of postcard marketing for dentists.
If I asked you who the 3rd easiest patient is to sell to, and I knew of a way to get them into your practice, would you be interested?
Advertising is a must for nearly every company. Today we will discuss one of the most effective methods of advertising: Google Ads.
Of all the different campaigns and strategies I teach, targeting new movers is by far the most under used one. There’s pure GOLD sitting there for many local businesses. And this is especially true for Dental Practices. According to U.S. Census Bureau data, nearly 40 million people move every year, comprising about 12% percent of the population. and according to a study by DataMentors, 70% of new movers seek out a dental practice within the first six[…]
Your Guide To Getting More Google Reviews
You'll learn:
*This post was originally published February 11, 2016. It has been extensively updated and republished on December 19, 2019. Is your website helping you convert visitors into patients? If the answer is no, then it’s safe to say that web redesign should be on your radar. After all, your website should be optimally designed to help build and grow your practice.
If you’re a doctor, you probably already know that traditional online marketing isn’t enough to grow your practice. In addition to having a web presence, physicians also need to be proactive and strategic with marketing tools such as social media and email marketing.
There are special challenges associated with being a dentist, and one of them is dealing with patients who aren’t happy to be at the dentist. Whether their discomfort is caused by fear, pain, or financial stress, it can be difficult to break through their resistance and get them to trust you.
Are you using Google Ads to attract new patients to your dental practice? If you are, then without a well-designed dental landing page to go with your ad you may not be getting the results you want. One of the biggest mistakes we see with most Google Ads campaigns is having the ad direct people to a home page or a general services page. That isn't gonna cut it.
Social media marketing isn’t optional. Any dental office that wants to connect with patients online must use social media. The question is, which social media sites are most effective for attracting new patients?
Pay-per-click (PPC) advertising is an awesome way for dentists to generate new business online. It can also deliver a very high return-on-investment (ROI) — provided you do it right. Organic search engine optimization is important, but it can only get you so far. If you want to grow your practice, you can’t neglect PPC for dentists, it is one of most effective dental marketing strategies you can do.
