---
title: What The Best Google Dental Ads Have In Common
description: Google Ads is the world's largest and most popular PPC advertising platform and to be a proficient at Google Ads, you need to be able to do a lot with a little. Have a look at what the best Google dental ads have in common.
image: https://blog.titanwebagency.com/hubfs/Blog%20Covers%202026/best-google-dental-ads-cover-2026.jpg
---
[](https://titanwebagency.com/)
- About
[About Tyson DownsRead more about Tyson Downs](https://titanwebagency.com/about-us/tyson-downs/) [AboutRead more about the team at Titan Web Agency](https://titanwebagency.com/about-us/) [Our ReviewsWhat some of our clients have to say](https://titanwebagency.com/reviews/) [ResultsRead about results we've gotten for our clients](https://titanwebagency.com/results/) [Problems We SolveRead about some of the problems we can help you solve](https://titanwebagency.com/dental-marketing-problems/) [PortfolioCheck out our work](https://titanwebagency.com/portfolio/) [PodcastListen to our podcast](https://titanwebagency.com/podcast/)
Have questions?
Schedule a discovery call to discuss your practice goals.
Schedule Now
- [Blog](https://blog.titanwebagency.com/)
- Resources
Resources
[Dental Marketing GuideSix marketing channels to attract, convert, and retain more patients](https://titanwebagency.com/dental-marketing-guide/) [Running a Dental PracticeThe business disciplines that separate practices that grow from ones that plateau](https://titanwebagency.com/running-a-dental-practice/) [How to Get More Dental PatientsAttract, convert, and keep the patients your practice needs to grow](https://titanwebagency.com/attract-dental-patients/) [Dental Practice TransitionsEverything you need to know about buying, selling, relocating, or starting a practice](https://titanwebagency.com/dental-practice-transitions/)
Have questions?
Schedule a discovery call to discuss your practice goals.
Schedule Now
- Services
Services
[AI Search OptimizationHelp my practice appear in the AIO (AI Overviews), ChatGPT, Claude, Gemini, and more.](https://titanwebagency.com/services/ai-geo/) [Local SEOIncrease my local rankings in Google](https://titanwebagency.com/services/local-seo/) [Pay Per Click ManagementGet better results from Google, Bing, or Meta Ads.](https://titanwebagency.com/services/pay-per-click/) [Web DesignBuild me an awesome website](https://titanwebagency.com/services/web-design/) [Branding & RebrandingBranding or rebranding, we can handle it for you](https://titanwebagency.com/services/branding-rebranding/) [Logo DesignCreate a memorable & brand-able Logo](https://titanwebagency.com/services/logo-design/) [Review ManagementImprove my online reputation, help me get more positive reviews](https://titanwebagency.com/services/review-management/) [Website Hosting & MaintenanceHost, secure, & maintain my website](https://titanwebagency.com/services/website-maintenance/) [See all services →](https://titanwebagency.com/services/)
Have questions?
Schedule a discovery call to discuss your practice goals.
Schedule Now
[(801) 783-3101](tel:8017833101) [Get in touch](https://titanwebagency.com/contact/)
About
[About Tyson DownsRead more about Tyson Downs](https://titanwebagency.com/about-us/tyson-downs/) [AboutRead more about the team at Titan Web Agency](https://titanwebagency.com/about-us/) [Our ReviewsWhat some of our clients have to say](https://titanwebagency.com/reviews/) [ResultsRead about results we've gotten for our clients](https://titanwebagency.com/results/) [Problems We SolveRead about some of the problems we can help you solve](https://titanwebagency.com/dental-marketing-problems/) [PortfolioCheck out our work](https://titanwebagency.com/portfolio/) [PodcastListen to our podcast](https://titanwebagency.com/podcast/)
[Blog](https://blog.titanwebagency.com/)
Resources
[Dental Marketing GuideSix marketing channels to attract, convert, and retain more patients](https://titanwebagency.com/dental-marketing-guide/) [Running a Dental PracticeThe business disciplines that separate practices that grow from ones that plateau](https://titanwebagency.com/running-a-dental-practice/) [How to Get More Dental PatientsAttract, convert, and keep the patients your practice needs to grow](https://titanwebagency.com/attract-dental-patients/) [Dental Practice TransitionsEverything you need to know about buying, selling, relocating, or starting a practice](https://titanwebagency.com/dental-practice-transitions/)
Services
[AI Search OptimizationHelp my practice appear in the AIO (AI Overviews), ChatGPT, Claude, Gemini, and more.](https://titanwebagency.com/services/ai-geo/) [Local SEOIncrease my local rankings in Google](https://titanwebagency.com/services/local-seo/) [Pay Per Click ManagementGet better results from Google, Bing, or Meta Ads.](https://titanwebagency.com/services/pay-per-click/) [Web DesignBuild me an awesome website](https://titanwebagency.com/services/web-design/) [Branding & RebrandingBranding or rebranding, we can handle it for you](https://titanwebagency.com/services/branding-rebranding/) [Logo DesignCreate a memorable & brand-able Logo](https://titanwebagency.com/services/logo-design/) [Review ManagementImprove my online reputation, help me get more positive reviews](https://titanwebagency.com/services/review-management/) [Website Hosting & MaintenanceHost, secure, & maintain my website](https://titanwebagency.com/services/website-maintenance/) [See all services →](https://titanwebagency.com/services/)
Have questions?
Schedule a discovery call to discuss your practice goals.
[Schedule Now](https://titanwebagency.com/contact/)
[Call (801) 783-3101](tel:8017833101) [Get in touch](https://titanwebagency.com/contact/)
×
December 3rd, 2018 by [Tyson Downs](https://blog.titanwebagency.com/author/tyson-downs) [Leave a Comment](https://blog.titanwebagency.com/best-google-dental-ads#comments-listing)
# What The Best Google Dental Ads Have In Common
For any dentist looking to attract more new patients, using pay-per-click is an absolute no-brainer.
Today, we will be discussing the traditional pay-per-click ads from Google. Not to be confused with the [Local Service Ads that are now available to dentists.](https://blog.titanwebagency.com/local-service-ads-dentists)
Increasingly, Google Ads can reach potential patients that [SEO](https://titanwebagency.com/services/local-seo/) can’t touch. These ads are targeted not just by keyword but by location. There's no limit to the number of relevant terms you can show up for with Ads. One of the key benefits of [dental PPC management](https://titanwebagency.com/services/pay-per-click/) is the ability to rank #1 on Google in your town for multiple keywords, giving you more opportunities to connect with new patients, as long as your budget allows for it.
In fact, with Google Ads, you can rank #1 on Google in your town for not one, but dozens or even hundreds of keywords, provided your budget allows for it.
So if you can market to someone who wants exactly what you’re selling, in the exact area you’re selling it, getting their business is pretty much like taking candy from a baby.
Actually, sorry, but it’s not quite so easy. To create an effective Google ad for your dental practice, you need compelling copy, thorough keyword research, and effective conversion methods. Because let’s face it – you’re not the only game in town.
Free Playbook
Free Download
### Good ads are step 4. The other seven decide whether they pay
Foundations, keywords, campaign structure, landing pages, Local Services Ads, tracking and scaling without letting waste back in.
Eight steps, from account foundations through to scaling without waste
2026 cost per click by service, from general dentistry to implants
The three leaks that waste most dental ad spend, and how to close them
[Get the Free Playbook](https://info.titanwebagency.com/google-ads-playbook?utm_source=blog&utm_medium=inline_cta&utm_campaign=google-ads-playbook&utm_content=best-google-dental-ads-mid)
15 pages. One email, no phone call.
So, what works to increase your click-through rate and leads from your dental ads? What will make potential patients want to give their hard-earned money to you rather than a competitor?
In this post, I will not just tell you about, but show you the best dental ads that exemplify exactly what should be included in an ad.
But first, we’ll list the ingredients that go into the best dental ads on Google.
## The Best Keywords
The best dental ads on Google aren’t necessarily the ones that advertise general services like “family dentistry” or “cosmetic dentist.” Nope, those are the losers. I'm being a bit tongue-in-cheek here to make a point.
The best are the targeted ads for patients searching for specific dental services. For example:
“Dental surgery consult in Miami,” “teeth whitening Indianapolis,” “dental implant cost Fallbrook”
You will want to test this. Don't ever assume you know what will work.
TEST.
TEST.
TEST.
[Here is a good resource](https://support.google.com/google-ads/answer/9247190?hl=en) on how to pick the right dental keywords for your Google Ads.
## The Best Headlines
As you may know, Google ad headlines can’t contain many characters – 25 to be exact. The lack of allowed characters means whatever headline you use HAS to pack a punch. As follows are some things the best, most attention-grabbing Google Ads headlines have in common:
- **Use numbers** – For example, price (“$1999 Dental Implants”) or percentage (“100% Guarantee”)
- **Include a benefit** – Example: “Gain Confidence”
- **Ask a question** – Even if it’s not grammatically correct ( Example: “Invisalign under $2000?”)
- **Include a keyword** – Don’t forget to include a keyword (“Oral Surgeon in NYC”)
- **Use ASCII characters** – @#$%&\* Did I get your attention? Thought so! Example: \*$1495 Sale\*
Now, this list doesn’t mean that you need to do all of these things in one headline – that would probably be impossible. But you should probably be able to use one or two of these techniques, as well as a keyword (the keyword is essential).
## The Best Ad Content (Descriptions and Display URL)
Aside from the headline, the content of your ad also needs to be succinct and powerful. The two description lines of your Google ad are limited to 35 characters apiece. The last part of your ad content, the display URL, can show up to 35 characters.
Like the headline, the descriptions can/should include numbers, ASCII characters, a keyword, a question, and/or a benefit. Here are some more things you can do:
- Offer something worthwhile – *Free teeth cleaning!*
- Include a call to action – *Call us today!*
- Use quotes – Voted “Best in CA”
- Use exclamation points – Limited Time Offer!
- Tell a story – Learn how one mom fixed her teeth…
- Name drop – *As seen on Good Morning America…*
As for the display URL, it should also include a keyword and possibly even a call to action. You should also consider putting a link to a dedicated landing page or a page for the specific dental service you’re advertising rather than making it lead to your regular dental practice homepage.
Note that the display URL doesn’t have to be the same as the actual URL the ad links to.
## The Best “Behind the Scenes” Stuff
Much of what goes into a great dental ad happens behind the scenes. These range from the settings you choose for your ad, from keyword match type, to the page(s) your ad links to. Here are some important things to do with your Ads settings.
Here are some behind-the-scenes [Google Ads tips for dentists](https://blog.titanwebagency.com/increase-roi-of-your-dental-google-ads):
- Use multiple ad groups
- Use **ad extensions** that allow you to add more information, like your phone number, location, and links to landing pages or service pages
- Use **“phrase match”** or “exact match” as the keyword match type – “broad match” will attract searchers for unrelated products/services
- Link service pages to your ad rather than your homepage
Besides just these, there are many more “hidden” Ads components, such as geotargeting, negative keywords, ad scheduling, and more. While in this post I’m mostly just focusing on ad content, mastering Google Ads settings is actually a really big subject and one you should read up on before starting your campaign. Don't want to do that yourself? No worries, [contact me](https://titanwebagency.com/contact/) for some personal help.
Typically, not always, the most effective ad campaigns are run by a [dental PPC agency](https://titanwebagency.com/services/pay-per-click/) with extensive experience, as well as [certifications in Google Ads](https://www.google.com/partners/agency?id=6710457398). Before you sign with one, here’s [what to look for in a dental PPC agency](https://blog.titanwebagency.com/choose-dental-ppc-agency).
The ads that actually generate calls share a lot in common with the dental paid search tips and examples that produce consistent conversions.
## The Best Dental Ads on Google
OK, so now that you know about what ingredients you should include in your [dental PPC ad](https://titanwebagency.com/services/pay-per-click/), let’s see some examples of good ads and what makes them great.
****
**1.** There’s a lot to like here. They used numbers, name-dropping, compelling offers, and ASCII characters. They used an extension to include their address, too. Winning!
**2.** This one does a creative thing with the headline, which, although not exactly grammatically correct, with the line break, clearly indicates what the price includes. There is also a compelling offer and ad extensions that include the phone number and useful CTA links. Score!
**3.** The headline is a bit basic, but it includes relevant keywords and gets to the point. And check out all those awesome ad extensions with those sweet links! The ad provides all the relevant information and, of course, utilizes the phone number and address extension as well.
**4.** OK, here we have a price, a benefit, “Get the Smile You Deserve,” the urgency of a limited-time offer, a free consultation, a phone number, and a list of services. I’d say this is a successful Google Ads 'ad'.
**5.** Here, I like the use of the question, call to action, and inventive use of the link extensions. They use numbers, symbols, a strong geo-targeted keyword … I really can’t complain!
**6.** In addition to all the usual elements that go into a good Google dental ad (numbers, price, call to action, benefits, extensions), I’d like to point out that what makes this ad great is the perfect grammar and punctuation. Although it’s okay to bend the rules sometimes when it works, nothing reads cleaner or more professionally than perfectly edited copy.
**7.** Look at all of the information this dental practice was able to squish into one perfect ad. Even the landing page URL contains relevant and useful information. One thing that makes this ad stand apart from others is the detailed listing of three separate offers. I wouldn't be surprised at all if this ad gets a lot of clicks.
If any of this budget is going to Google.
Eight steps covering keywords, campaign structure, landing pages and call tracking, plus what dental clicks actually cost in 2026 by service. [Get the free Google Ads playbook →](https://info.titanwebagency.com/google-ads-playbook?utm_source=blog&utm_medium=inline_cta&utm_campaign=google-ads-playbook&utm_content=best-google-dental-ads-end)
## Conclusion
Essentially, to excel at Google Ads for dentists, you need to be able to accomplish a great deal with limited resources. Using its limited character format, you need to grab potential patients’ attention, convince them of your legitimacy and affordability, and get them to take the plunge and book an appointment. This doesn't include all the “behind-the-scenes” components that go into the ad. All this may seem like a pretty gargantuan task – after all, you went to school for dentistry, not advertising!
However, I’m convinced that if you put some effort into it, you can find your inner Don Draper and write some darn good copy. That said, if you decide you need the help of a professional to get started with Google Ads for dentists, I’ll be here!
Free strategy call
Want your Google Ads to bring in patients, not just clicks?
We'll review your campaigns, ad copy, and landing pages and show you where the budget is leaking.
[Book a Free 15-Min Strategy Call](https://info.titanwebagency.com/appt?utm_source=blog&utm_medium=inline_cta&utm_campaign=appt&utm_term=card-split&utm_content=best-google-dental-ads-end)
No pitch. No pressure. Clear next steps.
- [Tyson Downs](https://blog.titanwebagency.com/author/tyson-downs)
- [Google Ads / PPC](https://blog.titanwebagency.com/topic/google-ads-ppc)
Tyson Downs Founder, Titan Web Agency
[](https://www.facebook.com/titanwebagency) [.png)](https://twitter.com/TitanWebAgency) [.png)](http://www.linkedin.com/in/tysondowns)
Tyson Downs is the founder of Titan Web Agency, a company specializing in marketing for dental professionals. With an impressive track record of working with over 100 dental practices, Tyson has a deep understanding of the unique marketing needs within the dental industry.
## Related Posts
[Browse all posts](https://blog.titanwebagency.com/)
### How to Make a Dental Landing Page For Google Ads That Converts
Trying to attract new patients to your dental clinic with...
May 7th, 2023
[Read More .svg)](https://blog.titanwebagency.com/dental-landing-page-google-ads)
### Google Ads for Dentists: 7 Ways to Maximize ROI
Google Ads for dentists is one of the most effective...
May 28th, 2025
[Read More .svg)](https://blog.titanwebagency.com/increase-roi-of-your-dental-google-ads)
[](https://titanwebagency.com/)
[Results](https://titanwebagency.com/results/)
[Reviews](https://titanwebagency.com/reviews/)
[Portfolio](https://titanwebagency.com/portfolio/)
[](https://www.google.com/partners/agency?id=6710457398)
SERVICES
- [Local SEO](https://titanwebagency.com/services/local-seo/)
- [AI Search Optimization](https://titanwebagency.com/services/ai-geo/)
- [Pay Per Click Management](https://titanwebagency.com/services/pay-per-click/)
- [Web Design](https://titanwebagency.com/services/web-design/)
- [Logo Design](https://titanwebagency.com/services/logo-design/)
- [Website Hosting & Maintenance](https://titanwebagency.com/services/website-maintenance/)
- [Review Management](https://titanwebagency.com/services/review-management/)
- [Branding & Rebranding](https://titanwebagency.com/services/branding-rebranding/)
RESOURCES
- [Dental Marketing Guide](https://titanwebagency.com/dental-marketing-guide/)
- [How to Get More Dental Patients](https://titanwebagency.com/attract-dental-patients/)
- [Running a Dental Practice](https://titanwebagency.com/running-a-dental-practice/)
- [Dental Practice Transitions](https://titanwebagency.com/dental-practice-transitions/)
- [Blog](https://blog.titanwebagency.com/)
- [Podcast](https://titanwebagency.com/podcast/)
GET IN TOUCH
[Call (801) 783-3101→](tel:8017833101) Schedule a call→ [Contact form→](https://titanwebagency.com/contact/)
[](https://www.facebook.com/TitanWebAgency) [](https://twitter.com/TitanWebAgency) [](https://instagram.com/titanwebagency/) [](https://www.linkedin.com/company/titan-web-agency) [](https://www.youtube.com/user/TitanWebAgency)
Copyright © 2026 [Titan Web Agency.](https://titanwebagency.com/) All rights reserved.
[Privacy Policy](https://titanwebagency.com/privacy-policy/)[Cookie Policy](https://titanwebagency.com/cookie-policy/)[Contact](https://titanwebagency.com/contact/)[Utah Dental Web Design](https://titanwebagency.com/utah-dental-web-design-company/)[Utah Dental SEO](https://titanwebagency.com/utah-dental-seo-company/)[Utah Dental Marketing](https://titanwebagency.com/utah-dental-marketing-agency/)
[ Call](tel:(801)%20783-3101) [ Schedule](https://app.lunacal.ai/titanwebagency/meeting/embed?embed=meeting&layout=&embedType=inline&duration=15) [ Contact Us](https://titanwebagency.com/contact/)
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"about" : [ {
"@type" : "Thing",
"name" : "Dental marketing"
}, {
"@type" : "Thing",
"name" : "Google Ads"
} ],
"author" : {
"@type" : "Person",
"name" : "Tyson Downs",
"url" : "https://blog.titanwebagency.com/author/tyson-downs"
},
"dateModified" : "2026-09-27T16:42:14-06:00",
"datePublished" : "2018-01-25T00:00:00Z",
"description" : "Google Ads is the largest PPC platform. Here’s what the best Google dental ads have in common—and how dentists can apply those principles to improve performance.",
"headline" : "What The Best Google Dental Ads Have In Common",
"image" : {
"@type" : "ImageObject",
"height" : 350,
"url" : "https://blog.titanwebagency.com/hs-fs/hubfs/What-The-Best-Google-Dental-Ads-Have-In-Common-350x350.jpg",
"width" : 350
},
"inLanguage" : "en",
"keywords" : [ "google ads for dentists", "dental ppc", "dentist advertising", "google dental ads", "dental marketing" ],
"mainEntityOfPage" : {
"@id" : "https://blog.titanwebagency.com/best-google-dental-ads",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"height" : 60,
"url" : "https://blog.titanwebagency.com/hs-fs/hubfs/raw_assets/public/Titan_Web_Agency_Nov2020/images/Titan-Web-Agency-logo.png",
"width" : 600
},
"name" : "Titan Web Agency"
},
"url" : "https://blog.titanwebagency.com/best-google-dental-ads"
}
```