Helping you get online, get noticed, and grow your practice.
*Originally published March 12, 2015. It was updated August 5, 2021. Let's face it, as busy medical professionals, you often find yourself too strapped for time to work out all the details of a successful healthcare marketing strategy. Or, you might read about marketing strategies such as dental SEO or dental social media, but you aren't sure of the best way to get started.
Updated May 18, 2020 Creating the best dental logo is far from an exact art. There are many different ways to create an impactful logo that’s memorable and stands out from the crowd.
This post was originally published October 12th, 2015 and extensively updated March 3, 2020. Digital marketing is undeniably a priority for dental practices today. Most patients research dental providers online before they make an appointment. Digital marketing can include everything from SEO and web design to Pay Per Click and social media marketing. However, you can’t afford to ignore the importance of postcard marketing for dentists.
*Originally published March 2nd, 2016, Updated May 15, 2019. Let’s face it, if you want more patients, then you are going to need to do some marketing. But times have changed, haven’t they? Marketing is not like it used to be, especially for dentists who relied heavily on word-of-mouth referrals. Years ago, it was easier to obtain new patients. These days, however, it’s often difficult to even get noticed, let alone stand out among the many[…]
Your Guide To Getting More Google Reviews
You'll learn:
Are your printed marketing materials representing your dental practice well – or are they falling short of perfection?
In 2021, doctors & other medical professionals have to do a lot more than put an ad on the Yellow Pages (yes, they’re still around) to increase market share and to attract their ideal patients. To keep your practice healthy and moving in the right direction an effective healthcare marketing strategy with a solid USP is required.
There are plenty of attorneys on social media promoting their practice. Whether it’s a platform like Twitter or LinkedIn, it’s important to have a digital presence. Many lawyers online have embraced the tools that are available and are doing what’s necessary to maintain visibility. But legal professionals need to be aware that ethics regulators have started to take notice.
If you're a lawyer, I think you'll agree when I say: Setting the law firm marketing budget can feel like you are just throwing darts.
There are a lot of moving parts when it comes to dental practice financials. There’s income, overhead, fees, taxes, insurance reimbursements and more. Even if you’re the best dentist in town, if you don’t manage your money right, you’re not going to be able to build and maintain a profitable, financially sustainable practice.
There’s no one-size-fits-all online marketing strategy for dentists. The exact types of marketing you need and the amount of money you should spend on marketing will vary from one practice to the next. However, there are certain things that hold true for all dentists trying to come up with a marketing budget. In this post, we’ll tell you how you can determine your dental practice’s marketing budget, and where to go from there.
