Helping you get online, get noticed, and grow your practice.
This post was originally published October 12th, 2015 and extensively updated March 3, 2020. Digital marketing is undeniably a priority for dental practices today. Most patients research dental providers online before they make an appointment. Digital marketing can include everything from SEO and web design to Pay Per Click and social media marketing. However, you can’t afford to ignore the importance of postcard marketing for dentists.
If I asked you who the 3rd easiest patient is to sell to, and I knew of a way to get them into your practice, would you be interested?
Of all the different campaigns and strategies I teach, targeting new movers is by far the most under used one. There’s pure GOLD sitting there for many local businesses. And this is especially true for Dental Practices. According to U.S. Census Bureau data, nearly 40 million people move every year, comprising about 12% percent of the population. and according to a study by DataMentors, 70% of new movers seek out a dental practice within the first six[…]
There are special challenges associated with being a dentist, and one of them is dealing with patients who aren’t happy to be at the dentist. Whether their discomfort is caused by fear, pain, or financial stress, it can be difficult to break through their resistance and get them to trust you.
Your Guide To Getting More Google Reviews
You'll learn:
Are you using Google Ads to attract new patients to your dental practice? If you are, then without a well-designed dental landing page to go with your ad you may not be getting the results you want. One of the biggest mistakes we see with most Google Ads campaigns is having the ad direct people to a home page or a general services page. That isn't gonna cut it.
Social media marketing isn’t optional. Any dental office that wants to connect with patients online must use social media. The question is, which social media sites are most effective for attracting new patients?
Pay-per-click (PPC) advertising is an awesome way for dentists to generate new business online. It can also deliver a very high return-on-investment (ROI) — provided you do it right. Organic search engine optimization is important, but it can only get you so far. If you want to grow your practice, you can’t neglect PPC for dentists, it is one of most effective dental marketing strategies you can do.
*Originally published March 2nd, 2016, Updated May 15, 2019. Let’s face it, if you want more patients, then you are going to need to do some marketing. But times have changed, haven’t they? Marketing is not like it used to be, especially for dentists who relied heavily on word-of-mouth referrals. Years ago, it was easier to obtain new patients. These days, however, it’s often difficult to even get noticed, let alone stand out among the many[…]
How do you get patients to show up to their appointments? Many dentists and teams think what is said during the confirmation call makes the difference in decreasing cancellations and no shows. I am asked all the time for confirmation call scripts – I’m against scripts because they simply don’t work.
Buying or selling a dental practice can be a complicated and stressful endeavor. In addition to negotiating a fair price and coping with the legal ramifications of the dental practice transition, you also need to be thinking about how the sale will impact your taxes.
