3 Direct Mail Examples of Lost Patient Campaigns for Dentists
If I asked you who the 3rd easiest patient is to sell to, and I knew of a way to get them into your practice, would you be interested?
Digital Marketing Advice for Dentists & Other Healthcare Professionals
Helping you get online, get noticed, and grow your practice.
Why Dentists Should Be Using Direct Mail
Of all the different campaigns and strategies I teach, targeting new movers is by far the most under used one. There’s pure GOLD sitting there for many local businesses. And this is especially true for Dental Practices. According to U.S. Census Bureau data, nearly 40 million people move every year, comprising about 12% percent of the population. and according to a study by DataMentors, 70% of new movers seek out a dental practice within the first six[…]
How Should A Dentist Deal with Difficult Patients?
There are special challenges associated with being a dentist, and one of them is dealing with patients who aren’t happy to be at the dentist. Whether their discomfort is caused by fear, pain, or financial stress, it can be difficult to break through their resistance and get them to trust you.
4 Tips to Better Dental Implant Marketing
*This post was originally published June 29th, 2016, and extensively updated October 30th, 2019. The introduction of dental implants marked one of the biggest advances in the history of dentistry. What may surprise you is that many of the people who could benefit from dental implants are not aware that they exist. That means there’s a huge untapped market of patients that you can reach if you handle your dental implant marketing properly.
Your Guide To Getting More Google Reviews
You'll learn:
- The benefits of setting up a review program
- The one mistake you can't afford to make when trying to get reviews
- The most effective strategy ever in getting positive patient reviews
- What to do if you get a negative review
- Exactly what to say to get patients to leave you reviews. We'll even provide a template that you can copy and paste word for word
How to Make a Dental Landing Page For Google Ads That Converts
Are you using Google Ads to attract new patients to your dental practice? If you are, then without a well-designed dental landing page to go with your ad you may not be getting the results you want. One of the biggest mistakes we see with most Google Ads campaigns is having the ad direct people to a home page or a general services page. That isn't gonna cut it.
Introduction to Dental Instagram: How to Use Visuals to Attract Patients
Social media marketing isn’t optional. Any dental office that wants to connect with patients online must use social media. The question is, which social media sites are most effective for attracting new patients?
How to Increase the ROI of Your Dental PPC Campaign
Pay-per-click (PPC) advertising is an awesome way for dentists to generate new business online. It can also deliver a very high return-on-investment (ROI) — provided you do it right. Organic search engine optimization is important, but it can only get you so far. If you want to grow your practice, you can’t neglect PPC for dentists, it is one of most effective dental marketing strategies you can do.
What Policies Should Dentists Be Aware of When Marketing to Patients?
*Originally published March 2nd, 2016, Updated May 15, 2019. Let’s face it, if you want more patients, then you are going to need to do some marketing. But times have changed, haven’t they? Marketing is not like it used to be, especially for dentists who relied heavily on word-of-mouth referrals. Years ago, it was easier to obtain new patients. These days, however, it’s often difficult to even get noticed, let alone stand out among the many[…]
What You Say Is Not as Important as What You Hear During Confirmation Calls
How do you get patients to show up to their appointments? Many dentists and teams think what is said during the confirmation call makes the difference in decreasing cancellations and no shows. I am asked all the time for confirmation call scripts – I’m against scripts because they simply don’t work.
Tax Considerations When Selling or Buying a Dental Practice
Recommended Reading The Ultimate Guide to Buying a Dental Practice Starting a Dental Practice: A Complete Step by Step Guide Dental Practice Transitions: A Guide for Successful Dental Office Transitions Dental Office Names: How to Name Your Dental Practice Rebranding Dental Your Practice? 7 Things You Need to Know Before You Do Buying or selling a dental practice can be a complicated and stressful endeavor. In addition to negotiating a fair price and[…]
