Digital Marketing Advice for Dentists & Other Healthcare Professionals

Helping you get online, get noticed, and grow your practice.

Why Dentists Should Be Using Direct Mail

Why Dentists Should Be Using Direct Mail

Of all the different campaigns and strategies I teach, targeting new movers is by far the most under used one. There’s pure GOLD sitting there for many local businesses. And this is especially true for Dental Practices. According to U.S. Census Bureau data, nearly 40 million people move every year, comprising about 12% percent of the population. and according to a study by DataMentors, 70% of new movers seek out a dental practice within the first six[…]

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11 Dental Practice Management Software Systems Reviewed

11 Dental Practice Management Software Systems Reviewed

*This post was originally published May 4, 2015 and extensively updated November 7, 2019. When it comes to choosing dental practice management software, you have dozens of options available to you. It can be difficult to make accurate evaluations and the best decision without some guidance. After all, you probably don’t have time to cruise from site to site trying to accumulate and compare prices and features.

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4 Tips to Better Dental Implant Marketing

4 Tips to Better Dental Implant Marketing

*This post was originally published June 29th, 2016, and extensively updated October 30th, 2019. The introduction of dental implants marked one of the biggest advances in the history of dentistry. What may surprise you is that many of the people who could benefit from dental implants are not aware that they exist. That means there’s a huge untapped market of patients that you can reach if you handle your dental implant marketing properly.

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CTA Reviews

Your Guide To Getting More Google Reviews

You'll learn:

  • The benefits of setting up a review program
  • The one mistake you can't afford to make when trying to get reviews
  • The most effective strategy ever in getting positive patient reviews
  • What to do if you get a negative review
  • Exactly what to say to get patients to leave you reviews. We'll even provide a template that you can copy and paste word for word

How to Make a Dental Landing Page For Google Ads That Converts

How to Make a Dental Landing Page For Google Ads That Converts

Are you using Google Ads to attract new patients to your dental practice? If you are, then without a well-designed dental landing page to go with your ad you may not be getting the results you want. ​One of the biggest mistakes we see ​with ​most Google Ads campaigns is having the ad direct people to a home page or a general services page. That isn't gonna cut it.

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Ten of the Top Dental Inventory Management Software Programs Reviewed

Ten of the Top Dental Inventory Management Software Programs Reviewed

Managing inventory at a dental office can mean the difference between blowing the budget and staying on budget. Waste, expired products, lack of product, or delayed product can all stall the progress of a busy dental clinic. Every dental office needs an inventory control system and some offices are still upgrading their old paper systems for new electronic inventory systems.

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What Policies Should Dentists Be Aware of When Marketing to Patients?

What Policies Should Dentists Be Aware of When Marketing to Patients?

*Originally published March 2nd, 2016, Updated May 15, 2019. Let’s face it, if you want more patients, then you are going to need to do some marketing. But times have changed, haven’t they? Marketing is not like it used to be, especially for dentists who relied heavily on word-of-mouth referrals. Years ago, it was easier to obtain new patients. These days, however, it’s often difficult to even get noticed, let alone stand out among the many[…]

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