
How Can A Dentist Develop A Unique Selling Proposition?
Developing a niche will allow you to dominate your market.One thing you never hear when you ask somebody what they think about where they live is “Oh, it's great but there's a severe lack of dentists.” Why? Because most anywhere there is a need for a dentist, a practice has already popped up. So instead of focusing solely on the best location for your practice (don't get me wrong, this is very important), you should also spend a good amount of time[…]