For the past few months, I have been working on ways that I can provide more value, and reach more people looking for help.
Listen to this blog post:
Those of you that are regular visitors to the site know that I work primarily with healthcare professionals (doctors, dentists, counselors, etc), helping them get online with an amazing effective dental website, and to start getting a consistent flow of visitors to their website.
I am a firm believer in Content Marketing. For those not familiar with this term, it simply means marketing through content.
Education. Teaching. Providing value.
"But Tyson, I thought you did SEO?"
"SEO, done right, is a byproduct of content marketing." (Thanks Marcus for the wise words)
Here's the deal. So, how do I create content for my followers?
1. I have a healthcare blog on this very website which I update on a consistent basis.
2. I've put together a number of resources that visitors to my site can download for free.
3. I participate regularly in social media...
including Facebook, Twitter, Google +, LinkedIn and others. I also have created multiple groups on LinkedIn like this one for healthcare professionals, and this one for Utah Business owners.
4. I guest blog on healthcare industry blogs (just one example) as well as SEO industry blogs.
5. I wrote a book on online marketing...
which is perfect for a doctor or other healthcare provider who is looking to get online and establish his or her presence.
6. I have a YouTube channel...
that I produce videos on answering questions and expounding on topics related to online marketing for doctors.
7. I post powerpoint presentations on Slideshare.
8. And now, I'm adding a podcast to that.
Why is that? Why am I creating all this content? Easy.
To educate.
To inform.
To provide value.
If somebody finds me through the content I put out, awesome. If they then decide they want to do business with me, fantastic!
But what if they don't? Not a problem. At least I provided value and gave information that they can use to to grow their business.
You see, I like what I do. I love sharing the knowledge that I have, and improving my craft.
Seeing somebody take the ideas and content that I provide and implement them into their practice, and seeing them succeed is truly awesome. Like totally awesome.
As a doctor/dentist/counselor, whatever you are, you can do this same thing. You can implement a similar content marketing strategy if appropriate.
Marketing through content will allow you to share the knowledge you've accumulated throughout your career and will allow you to build up credibility and authority that you may not have been able to otherwise. It will ultimately open up doors that were previously closed.
Tell me, what type of content marketing do you do? How is it working for you?
You can get to my podcast by visiting my podcast page (click below).
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About the Author
Tyson Downs is the founder of Titan Web Agency, a company specializing in marketing for dental professionals. With an impressive track record of working with over 100 dental practices, Tyson has a deep understanding of the unique marketing needs within the dental industry. His expertise has helped numerous dental practices flourish by meeting and surpassing their revenue goals and established him as a thought leader in healthcare marketing. His insights and strategies have been featured in esteemed dental publications, including the American Dental Association and the American Academy of Implant Dentistry. Before dedicating his career to helping dental professionals thrive through effective marketing, Tyson honed his skills in SEO and web design as a freelancer, while also gaining valuable experience in the corporate sector. As an alumnus of Brigham Young University, he brings a strong educational background to his entrepreneurial endeavors. Outside of his professional life, Tyson is a devoted father of five, who cherishes time spent with his family, especially when they're all enjoying America's pastime on the baseball field.
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