Helping you get online, get noticed, and grow your practice.
The internet has forever changed the way doctors and patients connect with each other. According to a recent Pew Internet Research study, approximately 80% of Americans use the internet to research health-related information and about 40% of them also use physician review sites.
Patient experience has always been important, but its impact has significantly increased over the past few years. As the healthcare industry continues to go through a complete overhaul, a positive patient experience will have to incorporate new technologies and data. A patient-centric approach is possible in an industry that is often complicated and highly regulated. Although there will constantly be pressure to improve outcomes, reduce costs and[…]
I think you'll agree with me when I say that Google Local search is essential for any medical or dental practice to succeed and hit their new patient goals. Optimizing your website for maximum visibility in local search is your business' best shot for appearing in the first page of Google search results as a part of the "local pack".
Over the last few years, there has been a lot of confusion over content marketing and local SEO.
Your Guide To Getting More Google Reviews
You'll learn:
Online customer reviews are the most important channel by which small and local businesses reach new customers today.
Guest blogging is an important way doctors can improve their search engine rankings and promote their brand online. Guest blog posts published on relevant, high-authority websites will get you valuable links back to your website, and also serve as an opportunity to demonstrate your medical expertise online. Read on to learn the best strategies for finding high-quality guest blog post opportunities for doctors.
As we discussed previously in Introduction to Email Marketing for Dentists, email newsletters, or “eNewsletters,” are a great form of email marketing for dentists. By emailing patients and other people on your mailing list a regular newsletter, you build brand awareness, keep your practice fresh in patients’ minds, get more traffic to your website, and book more appointments.
Facebook is the number one social media platform used by plastic surgeons. For plastic surgeons, Facebook marketing brings numerous benefits. Read on to learn why plastic surgeons need to advertise their practice on Facebook, and the specific approaches you should use to get the most new plastic surgery patients using this social media platform.
Though it may not be the first name that comes to mind when you think “social media networks,” LinkedIn is an incredible tool for social media marketing for dentists to gain new patients. By building their presence on LinkedIn, a dentist can grow their practice and bring in high-value new patients. Read on to learn why LinkedIn is an ideal platform for dental patient acquisition, and find out the specific techniques you can use to get more new dental[…]
More so than in other industries, drug rehab centers must focus on building a relationship with even potential leads. Whether the potential patient, or family member, found you through an internet search or a Facebook ad, from the minute they land on your virtual doorstep (your website), every piece of content must be tailored to address their problems.
