Helping you get online, get noticed, and grow your practice.
When you think about ways to grow your dental practice, are you focused on attracting new patients? If the answer is “yes,” then you may be missing out on an opportunity that can enable you to spend less on marketing.
*This post was extensively updated from a post on January 9, 2017. Creating the best dental website for your practice is easier said than done.
Advertising is a must for nearly every company. Today we will discuss one of the most effective methods of advertising: Google Ads.
*This post was originally published February 11, 2016. It has been extensively updated and republished on December 19, 2019. Is your website helping you convert visitors into patients? If the answer is no, then it’s safe to say that web redesign should be on your radar. After all, your website should be optimally designed to help build and grow your practice.
Your Guide To Getting More Google Reviews
You'll learn:
If you’re a doctor, you probably already know that traditional online marketing isn’t enough to grow your practice. In addition to having a web presence, physicians also need to be proactive and strategic with marketing tools such as social media and email marketing.
There are special challenges associated with being a dentist, and one of them is dealing with patients who aren’t happy to be at the dentist. Whether their discomfort is caused by fear, pain, or financial stress, it can be difficult to break through their resistance and get them to trust you.
*This post was originally published June 29th, 2016, and extensively updated October 30th, 2019. The introduction of dental implants marked one of the biggest advances in the history of dentistry. What may surprise you is that many of the people who could benefit from dental implants are not aware that they exist. That means there’s a huge untapped market of patients that you can reach if you handle your dental implant marketing properly.
Are you using Google Ads to attract new patients to your dental practice? If you are, then without a well-designed dental landing page to go with your ad you may not be getting the results you want. One of the biggest mistakes we see with most Google Ads campaigns is having the ad direct people to a home page or a general services page. That isn't gonna cut it.
Social media marketing isn’t optional. Any dental office that wants to connect with patients online must use social media. The question is, which social media sites are most effective for attracting new patients?
(This post was originally published June 23rd, 2016 and was extensively updated on July 29, 2019) How strong is your dental practice’s social media game? Would you give yourself an A – or are you just scraping by with a passing grade?
